Electronic paper

History

2024: E-paper market growth of 6% to $3.68 billion

In 2024, spending on the global electronic paper market amounted to about $3.68 billion. For comparison, in 2023 the volume of the industry under consideration was estimated at $3.48 billion. Thus, growth was recorded at 6%. This is stated in the Market Research Future study, the results of which were published at the end of January 2025.

The increasing popularity of e-books is one of the main drivers of the market. Electronic paper technology offers a convenient alternative to traditional print media. Displays of this type read well in bright sunlight, and energy is spent only when redrawing the image, which achieves a long battery life on a single battery charge. Readers offer a number of additional features, such as audio playback and the ability to view documents in various formats. Modern e-books are equipped with backlighting, which allows you to read comfortably in low light conditions. Some models support touch control, which increases the convenience of interaction with the gadget.

Technological advances also have a stimulating effect on the industry. Innovations in electronic ink and display technologies, such as improved color rendering capabilities, increased resolution, and higher refresh rates, expand the scope of this type of screen.

The collaboration between technology companies and content creators contributes to the development of an ecosystem around electronic paper-based products. In addition, there is an acceleration in the introduction of technology in the transport and logistics sectors. More and more stores use price tags based on electronic paper: they exclude the possibility of inconsistency between the specified and actual prices for goods, including within the framework of promotions, which reduces financial losses due to incorrectly displayed information, and also increases the customer satisfaction index of stores. In general, companies in various fields are aware of the benefits of using electronic paper technology to improve operational efficiency and improve consumer experience.

In terms of the application of the technology, e-books, smart price tags and labels, digital signs, wearable gadgets, etc. stand out. In 2024, readers provided a contribution of $1.2 billion in the total revenue from the supply of electronic paper. Smart price tags accounted for $0.9 billion, digital signs - $1 billion. Wearable gadgets brought in $0.4 billion, other products - $0.18 billion. Among the significant players in the global market are named:

• Qualcomm;
• Panasonic;
• AU Optronics;
• Wiley;
• Visionect;
• Amazon;
• Paperspace;
• Reed Elsevier;
• Samsung Display;
• Nippon Electric Glass;
• Plastic Logic;
• Sony;
• E Ink Holdings;
• LG Display;
• OED Technologies.

Geographically, in 2024, the Asia-Pacific region led with costs of about $1.31 billion. In second place is North America with an estimate of $1.12 billion, and Europe closes the top three with $0.89 billion. Technological advances and a wide consumer base contribute to the growth of these regions. The contribution of South America amounted to approximately $0.22 billion, the Middle East and Africa - $0.14 billion.

Market Research Future analysts believe that in the future, the CAGR in the global electronic paper market will be 5.94%. As a result, by 2035, costs on a global scale could increase to $6.95 billion.^[1]

Notes