Customers: Club One (ClubFirst) Community and non-profit structures Contractors: CommunityTech (Community.tech) Product: Community.tech Community Building and Management PlatformProject date: 2024/07 - 2025/01
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2025:35% sales growth
CommunityTech (Community.tech) on February 24, 2025 summed up the use of its IT development - a platform for creating and managing communities. The product, developed on the basis of artificial intelligence and machine learning, showed a significant effect on the key indicators of the Club of the First business club, for which it was introduced two years ago.
Thus, due to a special approach to automation of interactions and the use of advanced technologies, the platform made it possible to increase the time of involvement of Club users by 240% in comparison with traditional instant messengers. Also, the level of profitability of participants for events increased by 56% due to the technologization of community activities. The result of a personalized approach to recommendations and automation of interoperability processes within the community was a 35% increase in sales conversion. In addition, the introduction of gamification mechanics allowed to increase the lifetime value of the client (LTV) by 125%, and the amount of feedback increased fivefold, which indicates a significant increase in engagement and interaction between users.
The developed platform includes a set of solutions aimed at optimizing business processes the life cycle management of a community participant - from impersonal zero touch to work with outflow. The news feed system helps promote members' products and services. The calendar of events reduces the cost of organizing and controlling attendance, and is built into messenger integrated workflows, allowing you to automate the sending of documents for signature and distribution of materials. Digitized member profiles and automated data matching capabilities provide up to 95% accuracy in matching potential partners, dramatically reducing search time and costs.
The platform also introduces innovative approaches to solving transaction problems, including the use of smart contracts to speed up reconciliation processes, and the use of natural language processing (NLP) technologies improves the quality of communication.
Modern technologies play a key role in developing communities, especially in a business environment where the effectiveness of interaction directly affects results. Our platform shows how artificial intelligence and machine learning can transform familiar processes, making them faster, more accurate and more productive. Not only does it increase sales and improve partner matching accuracy, it also sets the stage for sustainable community growth. We are proud that our technologies help businesses become stronger and more adaptive in a rapidly changing world, "said Dmitry Ovchinnik, Director of Community Development at Community.tech. - We set ourselves the task to transfer the community from craftsmanship to the technological plane. Current results have been achieved through the successful application of approaches such as working with deep values, behavioral analysis, user data enrichment tools and recommendation algorithms. |
For us, as a dynamic business community, it is critical that technology contributes not only to the convenience of interaction, but also to the tangible growth of key indicators. The Community.tech platform has become a powerful tool for us that has strengthened interoperability within the community. The results of two years are evidence that digital solutions can not only automate processes, but also create value for all community members, "said Victoria Akimenko, CEO of the ClubFirst business community. |