Wibes

2025: Product Launch

The RVB company, combining Wildberries and Russ, launched a new video platform Wibes in test mode in March 2025. The application allows users to view video content up to 90 seconds long, including product reviews, collections, information about new products and trends, as well as photos and short articles for shopping.

According to Forbes, the new service forms a personalized feed based on user subscriptions, videos marked by him and purchase history on Wildberries. Items added to the cart through Wibes are automatically displayed in the cart of the main application and the Wildberries website, which provides a single purchase process.

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Фото: App Store

The beta version of the platform by March 11, 2025 contains hundreds of thousands of videos from more than a thousand sellers, as well as collections from well-known bloggers. Any user got the opportunity to become part of the community and publish their own content, for example, by posting video reviews of purchased goods on Wibes.

The head of the RVB and the founder of Wildberries Tatyana Kim commented on the launch of the project, explaining that Wibes are emotions and impressions that we cause purchases. I have long wanted to create a space that will better introduce buyers to the product through video reviews and small articles, and give sellers and bloggers new opportunities. I have already started testing and was one of the first to start a personal account.

The new social commerce platform provides Wildberries sellers with additional tools to increase brand awareness and customer loyalty, as well as effectively promote products on the marketplace. Wibes allows you to analyze the impact of content views on the number of orders of promoted goods.

The Wibes app is available for download on three main platforms: Google Play, App Store and RuStore.^[1]

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