Fix Price to install more than 1,800 screens in Russia, Kazakhstan and Belarus in 2025

2025: Plan to install more than 1800 LED screens

Fix Price continues to develop digital technologies in retail, expanding the program of equipping stores with LED screens. In 2025, it is planned to install more than 1800 screens in stores managed by the Company. Along with Russian stores, Fix Price offices in Kazakhstan and Belarus are actively introducing LED solutions. The company announced this on March 14, 2025.

The pilot program included 89 stores in Belarus (the city, and Minsk Brest Grodno) and 63 stores in (Kazakhstan the city and). Astana Almaty These, as in countries, will Russia use LED solutions on mobile platforms, which will allow them to be moved inside the store depending on advertising tasks.

The integration of LED screens into Fix Price stores is part of a systematic approach to retail digitalization. Technologies allow you to centrally manage content, quickly update advertising and information materials, as well as adapt communication with buyers depending on the region and the current assortment. These factors have a positive effect on traffic and store sales. LED screens are located both in retail floors and on display walls, which ensures their visibility before the buyer enters the outlet, said Oleg Lexin, Chief information officer of Fix Price.

As of February 28, 2025, more than 950 screens have been installed in the chain's stores. The leading regions in terms of the number of stores with LED screens were Moscow and the Moscow region (190 stores), Krasnodar Territory (69) and Sverdlovsk Region (46).