Tayrai (AW BI: BI platform)

2024: Tairai salon franchise network improves data management with AW BI

The network of spa salons Thai "" TAYRAI is a space where harmony bodies and spirit are combined with a high level of service. The salons offer clients a wide range of services: from traditional Thai to modern spa programs. To successfully manage the network, interact franchisee with and improve the quality of service, the company made a decision. to introduce BI-system AW BI

The team was faced with the task of building effective analytics for data analysis, managing the client base and controlling the work of franchisees. After a thorough analysis of the market, the choice fell on AW BI. For three months, the TYRAY team tested the platform, evaluating its functionality, performance and compliance with business objectives. As a result of the pilot project, it was decided to integrate AW BI into the company's business processes.

Why "TAYRAI" chose AW BI:

• domestic solution: AW BI meets import substitution requirements and ensures stable operation in conditions of economic instability;
• flexibility and security: the ability to deploy the system on the company's own servers;
• Operational support: Quickly resolve issues and help you set up your system.

How AW BI is now helping TAYRAI:

1. Manage client data. AW BI allows you to analyze the customer base, segment the audience by frequency of visits, preferences and other parameters. This helps to personalize services and increase customer loyalty.
2. Control of commercial indicators. AW BI helps track key metrics such as revenue, average check and service margins. This allows you to quickly respond to changes and make informed decisions.
3. Comparison of efficiency of franchisee salons. AW BI dashboards allow you to compare the performance of different salons of the network, identify best practices and share them with partners.

In the near future, it is planned to expand the area of ​ ​ use of AW BI for:

1. Optimize the schedule and loading of salons. The system will provide data on cabin occupancy in real time, which will allow you to find system solutions for effective scheduling to avoid congestion or downtime.
2. Evaluate network services. Future dashboards will allow you to manage the range of network services, reduce illiquid services and identify the most commercially successful ones for focusing on them.

The transition to AW BI was an important step for TAYRAI in business development. The system not only helped structure the data, but also provided additional opportunities for analysis and management. This allowed the company to improve the quality of services, increase customer satisfaction and optimize processes.

The cooperation between TAYRAI and AW BI is an example of how modern technologies help businesses not only adapt to changes, but also reach a new level of development. The introduction of AW BI has become an important tool for the salon network in achieving strategic goals and improving the quality of life of its guests and franchisees.