"Super Lenta" and "Service Plus" tested the platform for video recognition of weight products

2025: "SuperMagician Vision" Use Pilot

In the trading network "Super" Tape held testing platforms for video recognition of weight goods using technology "." SuperMagician Vision Lenta announced this on April 3, 2025.

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Фото: Tape

Testing was carried out by Lenta tech experts together with the Lenta Innovation Center and the Lenta Group of Companies. Service Plus The pilot passed three months in ten supermarkets, and the Moscow St. Petersburg Moscow Leningrad regions. Project consisted of several stages: training the system on images of Super Lenta products, including video recognition, summing up based on analytical reports.

"SuperMagician Vision" guarantees accuracy up to 99.6%, which allows you to recognize over three thousand types of goods and more than 10,000 items, accurately distinguish 120 varieties of fruits. Computer vision determines any weight product - vegetables and fruits, pastries, nuts, seafood, snacks, freezing. The buyer just needs to put the product on the weighing platform.

Шаблон:Quote 'author=said Albert Porshnev, director of the Super Lenta retail chain.

As a result of the introduction of the technology, it was possible to reduce errors in weighing and receive positive feedback from buyers. Also with the SuperMagician Vision system, the number of write-offs in pilot stores decreased by 0.71% due to minimizing the re-order of fresh vegetables and fruits.

{{quote 'author=noted Retail Soft CEO Alexander Belyakov. | It was very important for us to once again make sure, together with our colleagues from Super Lenta, that the DataPrint smart scales run by SuperMagician Vision provide not only a new customer experience that has found a positive response from buyers, but also a direct economic benefit for the retail network. The solution has proven effective and we will continue to scale it,}}

In 2025, the company plans to scale the technology to all Super Lenta stores.