Biography
Since 2018, at Kh5 Group: before joining the team, X5 Media has been developing advertising products based on big data, as well as a platform for X5 Dialog suppliers.
2025: Media Platform Director Food.ru
Maxim Sivokon moves to the post of director of the Food.ru media platform, part of the Kh5 Media company, which announced this on April 4, 2025. Prior to that, Maxim Sivokon was responsible for the development of digital products in X5 Media.
As a result of structural changes, the Food.ru media platform was separated into a separate vertical within the X5 Media division to optimize processes and strengthen the platform's position in the advertising market. Maxim Sivokon will work under the leadership of Carolina Sokolova, Managing Director of X5 Media.
In this position, Maxim Sivokon is responsible for updating the Food.ru development strategy, monetizing content and managing operational processes.
 | The growth rate of our business requires updating the structure of the division. These changes will allow us to even more actively implement initiatives to develop digital contact with buyers and ensure presence at the zero stage of the client path. The team is focused on implementing a strategy to transform the media platform. The updated Food.ru is about the variety of media formats, 80% of UGC content, lifestyle and a healthy lifestyle. We are confident that under the leadership of Maxim Food.ru, as a media platform about life with taste and meaning, he will be able to expand his potential and offer users even more diverse content, and new formats of interaction for brands, "said Carolina Sokolova, Managing Director of X5 Media. |  |
| | I am delighted to have the opportunity to lead the Food.ru and contribute to its development. In 2025, we plan to focus on increasing user engagement in content creation and audience loyalty. I am sure that together with the team we will be able to strengthen the leadership of the platform and offer users, authors and advertisers new solutions, - said Maxim Sivokon, director of the media platform Food.ru. | |
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