Yandex Advanced Analytics Tool for Telegram Channels

Main article: Business Intelligence (BI)

2025: Launch of advanced analytics for Telegram channels

Yandex has launched an advanced analytics tool for Telegram channels that will help authors develop their resources and attract advertisers. The company announced this on April 4, 2025.

𝓲

Фото: Yandex

The main quality of analytics from Yandex is the ability to draw up a portrait of the channel's audience based on socio-demographic characteristics, such as gender, age and geography of subscribers. This data will help authors adapt content to the interests of the audience, better retain and involve subscribers and make the channel more in demand among advertisers.

Advanced Analytics also contains content and advertising metrics. For example, the tool allows you to track how many subscribers are viewing posts. In addition, the authors have access to data on the age of the channel, the total number and dynamics of subscribers.

For authors who monetize channels through RSS, analytics will help evaluate the effectiveness of advertising. In statistics, you can see what percentage of subscribers follow advertising links (CTR), how advertising slots are filled with ads from the RSS (fill rate), how much the channel earns, and the coverage of advertising posts. Channels can use this data as a tool to work with advertisers when selling ads directly.

This tool from Yandex is designed for telegram channels from, Russia, and Belarus. Uzbekistan Kazakhstan To access the main metrics, you need to register in the RSS and add a special bot to the channel. Channels already registered in the RSS can view "Advanced Analytics" in the partner interface.

The completeness of analytics depends on the amount of channel data available to Yandex. After connecting the bot and if there is data in the RSS, key metrics by audience and content are displayed. If the channel is monetized with Yandex, the amount of data expands, as the system receives more signals from users. The accuracy of audience data is improved, and advertising performance indicators become available.

Yandex has been testing the monetization of telegram channels since 2023. As of April 2025, more than 12 thousand public and private channels cooperate with RSS. For all the time from the beginning of testing to March 2025, channel owners earned 2.2 billion rubles with Yandex.