Advertising holding Group4Media has increased the effectiveness of events with the help of Kontur Tolk

2025: Implementation of "Kontur. Tolka"

Advertising holding Group4Media has increased the effectiveness of events with the help of Kontur Tolka. SKB Kontur announced this on April 9, 2025. �

Online meetings and webinars were transferred to the service. Customers follow the link - you do not need to register and install the application. The convenience of connection was reflected in the statistics: there were more spectators, and the number of events increased.

After the departure of a foreign vendor in Group4Media, they were looking for a new communication solution that would fully comply with business processes. Among the key criteria were integration with the corporate calendar and support for single sign-on (SSO) so as not to create new accounts.

According to the results of testing, they chose the Tolk service from the Contour. Among the advantages of the solution were integration with Outlook, which allows you to schedule downloads, high-quality screen demonstrations, recording meetings with automatic decryption and an intuitive interface.

{{quote 'author=said Mikhail Vyskrebentsev, Group4Media Client Service Manager. | The transition to Contour. Tolk went smoothly, users quickly adapted to the new tool. The service completely replaced the previous solution and provided comfortable work with colleagues and customers,}}

Both internal and external communications were transferred to Tolk. Now the service holds planning meetings with colleagues, meetings with partners and clients, expert online events. The Group4Media notes: the transition to Tolk influenced the effectiveness of client webinars, and working with statistics has become more convenient. The service collects all participant information in one report.

{{quote 'author=noted Pavel Skripnichenko, Head of Innovation for the Tolk Product Group in Kontur. | Our goal is to make the implementation of the Contour. The sense is as simple as possible and does not require additional resources from the business. The service integrates with calendars, telephony, and single sign-on (SSO), and thanks to the API, it can be built into any enterprise system.}}