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Rostelecom: CRM B2O

Product
Developers: Rostelecom
Last Release Date: 2026/02/09
Technology: CRM

Main article: CRM (Customer Relationship Management System)

CRM B2O Rostelecom is a federal customer relationship management system for the B2O segment, developed by Rostelecom to automate business processes and increase sales efficiency.

2026: Integration with "Resource Lease Request Aggregator "

The companies VimpelCom"" and Rostelecom"" have completed a comprehensive automation of the process of forming commercial proposals. The joint project is aimed at improving the efficiency of interaction between companies when connecting customers to transmission services. data This was announced Rostelecom on February 9, 2026.

Integration IT-playforms of "Resource Lease Request Aggregator" the beeline and - CRM systems of Rostelecom B2O for resource lease allows you to process requests, plan, agree and issue proposals in a single CRM system B2O Rostelecom. Various scenarios have been created for processing requests, including automatic routing of tasks in the manager's office according to the geography of the requests, checking the statuses of the created task and processing a specific request, as well as instant delivery of a quotation. Automation made it possible to significantly reduce the number of errors in calculations and coordination, as well as improve the quality of customer service, especially with large-scale connections.

Rostelecom recalled that at the first stage of the project, implemented in early 2025, an automatic transfer of requests for renting resources directly from the VimpelCom system to the Rostelecom system was configured. Both systems are connected through an encrypted API channel, which ensures secure interaction between operators. This solution made it possible to effectively work out requests for connecting data services, speed up the processes of concluding contracts and improve the quality of interaction.

Шаблон:Quote 'author=said Kirill Karasev, director of federal telecom operators and Rostelecom content providers.

Шаблон:Quote 'author=noted Alexey Kuleshov, IT leader of Rostelecom's B2O segment.

Шаблон:Quote 'author=noted Andrey Sioridze, director of the infrastructure rental department of VimpelCom.

2025: Completion of the first stage of integration with the "Resource Lease Request Aggregator"

The companies VimpelCom"" and Rostelecom"" completed the first stage of the joint project on integration IT platforms: "Resource Lease Request Aggregator" Beeline and - CRM systems B2O Rostelecom. Integration allows companies to interact when working together on requests to connect transmission services. data Rostelecom announced this on May 30, 2025. More. here