Platforma Scoring System

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• Big Data
• Data mining Data mining

2025

Start Trigger Service

Platforma has released an updated release of the scoring system. The key change is the addition of an additional "Triggers" mode, which allows you to record the moment when a product or service is needed in real time. The added functionality allows the business to determine the optimal moment for communication with the client. The developer announced this on December 4, 2025.

The segment shows who your client is, and the trigger is the moment when he is ready to buy, "said Anna Kuchina, director of growth at Platforma. - For example, the company may know that the client is an avid traveler, but it is the trigger that will notify when a person starts looking for tickets or exploring tourist destinations. This is a critical window of contact for the customer to run communication scenarios instantly. Thus, conversion increases due to getting at the moment of maximum readiness of the client for interaction.

Users of the scoring system work with the client base and set up a list of triggers - events that signal the occurrence of a need. The system automatically monitors the behavior of each current client and records the triggering of triggers. The updated solution can simultaneously monitor more than 10 million customers in real time. The system processes user activity based on depersonalized data transmitted through a secure loop.

An additional trigger mode opens up opportunities for a comprehensive analysis of the client base and targeted communication in various sectors of the economy. For example, tour operators and airlines can record the moment of travel planning and offer relevant destinations and services. Retailers, in turn, are able to respond to the emerging needs of customers before they turn to competitors. And insurance companies can track the life events of customers that require insurance protection. And this is a small list of industries that can benefit from the service.

The system also allows you to identify not only positive signals to purchase, but also negative triggers, helping the business to respond in a timely manner to a change in the client's situation and prevent losses.

Add automatic segmentation

Platforma has updated its own scoring system. An automatic segmentation function has been added to the basic functionality of customer trustworthiness assessment, which forms customer profiles in real time. The updated service opens up opportunities for banks to personalize loan offers and expand the product line based on the probabilistic behavior of a similar audience. Insurance companies receive a tool to find reliable customers for specific products. The functionality adapts to individual requests of organizations. The update allows you to quickly configure the system for any customer requests. The company announced this on July 24, 2025.

The Platforma scoring system calculates a probabilistic estimate based on data from various sources. The solution processes information about millions of individuals and legal entities through a closed loop with full data depersonalization. This automatic segmentation function allows customers from financial institutions to online create a profile for an existing or potential customer and quickly assign it to a specific segment.

Previously, building one segment took the analyst several hours to work with data, "said Anna Kuchina, director of growth at Platforma. - As of July 2025, the scoring system instantly answers the customer and forms dozens of segments. And the accuracy of segmentation has increased by an order of magnitude. This allows our customers in the financial sector to quickly adapt their own products to different groups of users.

The development of the scoring system reflects Platforma's strategy to constantly improve the product line and achieve technological maturity of solutions. The company continues to increase the analytical capabilities of its systems, responding to the growing needs of the financial market for personalization and automation of business processes.