Subway (former Subway in Russia)

History

2025: Name Change to Subjoy

In August 2025, the Subway fast food chain rebranded in Russia and changed its name to Subjoy. The change of identity in 140 establishments will take place within a month, signs in 100 restaurants will be changed by the end of September 2025, and the rest of the changes will take place by the end of the year 2025. The word "joy" in the name of the new brand is associated with "pleasure, joy and emotions," the company said in a statement. It also adds that the goal of the rebranding is "to strengthen the position of the existing franchise business and ensure sustainable development in the future."

2019

The brand is represented in almost all regions of Russia - from Petrozavodsk to Yuzhno-Sakhalinsk and unites more than 230 entrepreneurs throughout the country.

2018

In 2018, Subway around the world began remodeling restaurants. A new Fresh Forward concept was developed at the head office in Milford. Russia has also begun updating the network. "Remodeling, of course, increases traffic to restaurants, but most importantly, it brings the design of the institution in line with the current and future needs of our target audience. The sales and profitability of franchise outlets are primarily influenced by local marketing and the level of service in restaurants. In 2020, we expect that in total we will have about 60 restaurants in a new design. Now there are 17 of them, "said Olga Bludovskaya, President of the company Subway Russia.

2003

All products used in sandwiches were produced in Russia from the very beginning, only bread blanks were purchased in Western Europe, but quite quickly and with bread they completely switched to Russian production. "In 2003, Subway chain founder Fred DeLuca visited restaurants in Moscow, where there was already Russian bread then, and personally approved sandwiches. It was a great achievement at the time. And our competitive advantage, "added Gennady Kochetkov.

1998

The company Subway Russia began selling franchises after 4 years. The first franchise restaurant opened in 1998 in Moscow in accordance with the law on commercial concession, the contract was registered in Rospatent. "We opened on the Leningradskoye highway in the Molzhaninovsky district. There was a gas station complex, and, as a rule, fast food restaurants were located on the tracks at the ABC. I have long been interested in fast and healthy food restaurants. Subway is the only brand that at that time worked on the Russian franchise market, "said Mamuka Tsereteli, first Subway franchisee, owner of 8 restaurants in Moscow.

1994

The first restaurant opened in 1994 in St. Petersburg at 20 Nevsky Prospekt.

The idea to open Subway in Russia came in 1991, but due to a long search for a partner and a place for a flagship point, the first restaurant opened only in 1994 in St. Petersburg on 20 Nevsky Prospekt. "At that time in Russia there was no concept of" franchising, "as well as a legally formalized set of forms of business organization. In our case, a license agreement was concluded and a joint venture was created. The concept of a commercial concession appeared in Russian business legislation only in 1996, "said Gennady Kochetkov, vice president of franchising at Subway Russia.