| Developers: | MegaFon |
| Last Release Date: | 2025/09/11 |
| Branches: | Advertising, PR and Marketing, Telecommunications and Communications |
2025: Ability to send MMS
MegaFon and MTS PJSC entered into an agreement on direct technological AdTech partnership between operators. The companies have combined the infrastructure for delivering advertising and information messages to their subscribers. The direct technology stack allows both companies to reduce the costs of maintaining and developing MarTech platforms by up to 12% per year, reduce the number of intermediate links in the MMS supply chain and significantly increase the cybersecurity of communications. The companies were informed about this on September 11, 2025. Previously, customers could send messages from the MegaFon Hub platform to SMS, instant messengers, social networks and emails using their client base, observing the cascade principle. Read more here.
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