New horizons: Zinaida Sells AI service for advertising management

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• Big Data
• Data mining Data mining

2025

AI models with support for WB cluster rates

• AI the automatic control service advertizing at Wildberries Zinaida Sells has adapted to the updated betting mechanics Marketplace and received improved optimization models. The developer announced this on December 16, 2025. After Wildberries disabled fixed phrases and implemented a system of betting on search clusters, the creation of advertising campaigns became noticeably more complicated. Now, within one campaign, you can set different CPM rates for different clusters, which gives sellers more options, but requires much more fine-tuning.

The Zinaida Sells team has improved the product: now the service works with bets as with dynamic environment parameters, analyzing their performance and allocating budgets so as to maximize sales.

Шаблон:Quote 'author=said Fedor Yezhov, CEO of the service.

In addition, Zinaida Sells received an updated set of models. They were improved on the basis of data collected over two months of work after entering production. This version understands the state of goods, demand, competition and sales dynamics much more accurately. This makes the recommendation of rates and budgets even more effective.

Results of the Zinaida Sells platform in two months after launch:

• more than 350 stores connected to the service;
• helped sellers sell goods worth more than 1 billion rubles;
• the platform was certified by Wildberries and became the official service for sellers.

The launch of the Zinaida Sells service

September 22, 2025 the official launch of the Zinaida Sells service took place - a solution based on artificial intelligence fully automatic advertizing campaign management on. Marketplace Wildberries The product is developed by a team of specialists with experience in, and Yandex MTS VK is designed to automate the approach to promotion for sellers of all levels. According to the first to data dozens of sellers who connected to the service at the beta test stage, the product allowed sellers to increase revenue by an average of 30% due to the use of promising models and the exclusion of manual labor.

Zinaida Sells uses a complex of AI technologies (Artificial Intelligence), including large language models, statistical optimization methods, big data analysis, deep learning generative networks, and real-time reinforcement training. This allows the virtual agent to analyze data, forecast demand, semantically analyze requests, and automatically select optimal and competitive rates for 24/7 campaigns without the need for manual intervention.

Zinaida not only provides tools for analytics and setting settings, but completely takes over the strategic and tactical management of advertising campaigns. Unlike existing solutions that require manual control and deep expertise, the service is positioned as a "virtual in-house advertising specialist." Its key feature is an architecture that combines several complementary models of artificial intelligence, which allows it not only to respond to market changes, but also to predict trends, proactively adapt strategies and make decisions aimed at a specific financial result - optimization of gross margin or revenue. This is a fundamentally new level of automation, in which the business receives not just software, but an autonomous and self-learning digital employee.

How Zinaida works: the service operates on a secure cloud platform. The AI agent continuously receives and updates sales statistics, market dynamics and other signals directly from Wildberries using only official API tools. Through the application of deep learning and reinforcement training, the system constantly evolves, increasing the efficiency of promotion and strictly controlling the allocated budget, preventing its overspending. This allows you to directly optimize the gross margin of sellers.

Key features of the service:

• Complete automation without settings: the only service on the market that starts working immediately after connection, without requiring special knowledge of advertising;
• Optimization by gross margin and revenue: focus on a key business indicator - an increase in sellers' income;
• Accessibility for all: The solution is intended both for entrepreneurs who do not understand the mechanisms of advertising, and for large companies seeking to automate routine operations, as well as for targeting and marketers who want to optimize their work and performance; KPI
• Advanced AI technologies: Using state-of-the-art AI models.

We ourselves are faced with the complexity and resource cost of managing advertising on marketplaces. Existing solutions require the constant manual work of a deeply immersed specialist. Our goal is to close this pain and give entrepreneurs a tool that works like a virtual professional under the hood. Zinaida Sells is not just software, it is your personal AI agent who thinks about how to increase your profit while you are developing your business. At the same time, we understand the importance of the correct technical implementation of the service existing in a complex ecosystem, and use only the official tools and APIs provided by Wildberries, said Fedor Yezhov, CEO of the service.