Dessler Konstantin

Dessler Konstantin

Biography

2025: Appointment as CEO of Russian electronics manufacturer VVP Tech

In October 2025, it became known that VVP Tech appointed Konstantin Dessler to the post of CEO. He previously served as Director of Own Brand Distribution at Merlion. In the new role, the manager will be engaged in the formation of a vertically integrated manufacturer structure. The company will be able to offer the market a full cycle of solutions from development to distribution.

At the same time, VVP Group announced the start of the direction of robotics under the leadership of Vadim Chernov. The vertically integrated structure will cover all stages of product creation. The development of the component base will become the initial link in the production chain. The production of finished products will be established at its own or partner facilities. Distribution will ensure the delivery of goods to end consumers through a network of partners. Full control over processes will increase quality and reduce costs. Integration will allow you to respond faster to changes in market demand.

VVP Tech CEO Konstantin Dessler commented on the company's tasks at a new stage of development. According to him, comprehensive measures are important for Russian manufacturers to replace the niche that was vacated after leaving the market of international brands. Building up build volumes is not enough for competitiveness. Localization of component production will reduce dependence on imports. Software development will provide technological sovereignty. Export development will open up new sales markets for Russian products.

Konstantin Dessler emphasized the need to build a full production cycle. Scaling up an assembly is just the first step. Localization of components requires investment in production facilities. The software must be developed domestically for security. Exports of finished products diversify the income of manufacturers. The company wants to show the fairness of the phrase about the quality of Russian products. The task is to create a reputation as a reliable supplier in the international market.^[1]

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