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Project

Norbit will introduce an AI assistant for Ascona

Customers: Askona

Carpets; Consumer goods

Contractors: Norbitol
Product: Norbit GPT

Project date: 2025/09

2025: AI Assistant Implementation Plan

Norbitol will connect chat boat on the basis of its own - LLM model Norbit GPT to. to contact center Ascons The solution will be deployed on-premium and trained on the data company. The implementation of the project will speed up the processing of customer requests several times, reduce the labor costs of first-line support specialists and improve the quality of client service. Norbit announced this on October 15, 2025.

The system will replace the outdated and less flexible. In search of a suitable option, Ascona specialists analyzed a number of open source products, cloud services and corporate on-prem platforms. Norbit GPT was chosen for compliance with information security requirements, ready-made integrations with key business systems, and predictability of total cost of ownership. The results of the pilot conducted by NORBIT experts confirmed the effectiveness on target scenarios, readiness for rapid commissioning and scaling.

The NORBIT chatbot will be deployed in the IT loop of Ascona to minimize the risks of personal and confidential information leakage. He will be trained on the knowledge base of the company and its internal data: regulations, libraries, service requests. This will increase the accuracy and speed of responses (it will take about 10-20 seconds to search (previously up to three minutes)), and will also allow taking into account the specifics of the industry and specific service standards, and reduce the burden on contact center specialists. Due to the high adaptability of Norbit GPT, the system's capabilities can be expanded through the connection of new LLM models that appear on the market. With an increase in the number of users, to support the performance of the solution, it will be enough to add GPU power without the need for architecture changes.

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NORBIT's extensive expertise in the development and implementation of advanced AI solutions will help significantly speed up the processing of incoming requests, unload operators and save up to 60-90% of the time to find answers. It is also more valuable to create a reference service based on deep knowledge of the product line, communication formats, and process specifics. The intelligent assistant will become a reliable partner for employees, and the on-premium approach will provide complete data control critical to large manufacturers,
said Denis Shevchenko, head of the CRM platform and Ascon omnichannel services.
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The introduction of AI tools is not just another stage in automation and increasing the percentage of loyal customers, but also a serious investment in the digital future and business competitiveness. Axtual types of LLM models allow you to generate responses based on current data from the customer's internal knowledge bases and adapt to the usual style of company interaction, making communication through the bot as organic as possible,
noted Artem Ivakin, Director of Business Development at NORBIT.
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