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2025: Network Launch
The company Marcon"," managing networks Stardogs and "Hurray! Shawarma from Stardogs, "launches a new pancake chain under the brand" DamnWant?. " This was reported Sheets"" in October 2025.
The company applied for the registration of the trademark "DamnDo you want?" in Rospatent. The application notes commodity classes related to the services of the restaurant business. Pancake outlets will be launched in test mode in 2026.
Irina Lozhkina, Marketing Director of Stardogs, confirmed plans to develop a new format. Pancakes will be presented in a "small architectural form" format in parks and food courts in Moscow and the Moscow region. Investments in the opening of one point will amount to ₽1,5 -2 million, which is comparable to the launch of the Stardogs restaurant.
Irina Lozhkina expects that such an object will pay off in 1-2 years. The company came to the launch of pancakes due to the trend in Russian cuisine. The assortment will include eight types of dishes and a tea card based on Russian cuisine.
The pancake market is showing positive dynamics. Marketing Director of the OFD Platform Leonid Simakov recorded an increase in the number of pancake transactions by 4% in January-August 2025. Turnover in the segment increased by 17% over the same period.
For comparison, the fast food segment grew by 5-7% over the specified period. The growth is due to the high demand for finished take-away products. The average transaction amount for January-August 2025 increased by 13% and reached ₽293.
The founder and manager of the Teremok restaurant chain, Mikhail Goncharov, noted a brighter sales dynamics in his network. Demand for network positions increased by 20% in the first three quarters of 2025. The annual increase in the network is 20-25%. The average check at Teremka grew by 10%.
Mikhail Goncharov believes that there is room for new players in the pancake segment. The new company needs to offer a price appropriate to the quality of the dish to attract consumers.[1]
Notes
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