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2025: "New Intelligence" bought "Clear Live "

On November 14, 2025, Novy Intellect JSC became the sole owner of the online psychological assistance service Clear, acquiring 100% of the shares in the main legal entity of the project - Live LLC. The buyer was a consortium of private investors. Previously, the beneficiaries of the company were co-founder and CEO Andrei Zaitsev-Zotov (18%), Nikolai Melnichuk (69.9%), Marina Chadeeva (16.9%) and Dmitry Stepanov (3.1%).

According to Kommersant, the Clear service was launched in 2017. Its creators were Danila Antonovsky, co-owner of the Chop x Chop barbershop chain, and Andrei Zaitsev-Zotov, one of the founders of the Bookmate book service. JSC "New Intelligence" belongs to the "Stella" foundation through the specialized financial society "Argentum."

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Фото: Freepik

The online psychotherapy market has shown active growth during and after the COVID-19 pandemic. According to estimates by the consulting company Eqiva, in 2024 the commercial market for mental health services grew by 18.5% in monetary terms, reaching 20.5 billion rubles. At the same time, the number of customers increased by 8.9%, to 1.88 million people.

In 2025, there was a trend towards a decrease in interest in the services of psychologists. According to the Chek Index service, in January-October 2025, demand fell by 6% compared to the same period in 2024. At the same time, the average check for consultation increased by 6% and amounted to 4.1 thousand rubles. Eqiva CEO Daria Shubina explained that the online market segment has reached saturation.

These changes affected the financial results of "Clear." According to SPARK, the revenue of Live LLC in 2024 increased by 8.5% to 1.1 billion rubles, but net profit decreased by 35% and amounted to 142.1 million rubles. The company noted that in the first quarter of 2025, demand remained stable, but since April 2025, its growth rate began to slow down. Service representatives associate a decrease in user activity with the refusal of customers from optional expenses.^[1]

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