Bank of Moscow set to the first of the Russian banks the solution Cisco Digital Signs

One of the largest universal banks of Russia – JSC Bank of Moscow – set the digital promotional and informational Cisco panels in one of the Moscow departments – Digital Office (Tverskaya St., 8). Bank of Moscow became the first Russian bank which adopted Cisco Digital Signs technology. Panels will expand possibilities of bank due to delivery to clients of an entertaining and information dynamic content of high resolution and also will help to reduce the waiting time which is subjectively perceived by visitors.

The solution Cisco Digital Signs serves in Bank of Moscow for informing clients on services of bank and currency rates and for broadcast of advertizing and entertaining videos. On screens the movement of an electronic queue is also displayed. In addition, the Cisco Digital Signs technology is used for the organization of work of interactive booths with a touch control. Using them, visitors can independently get acquainted with various information on services of bank.

Implementation of Cisco Digital Signs in banks gives the chance to unroll a single, centralized system of service of visitors in all departments. Information on all screens is updated at the same time according to the general schedule taking into account the most economical use of the existing communication channels. It allows bank to place quickly the information at offices of service that promotes growth in sales of banking services.

"In Bank of Moscow 15 years routers and switches and also information security systems of Cisco company are used, – the Managing director of Blok of information technologies of Bank of Moscow Mishugin Vladimir says. – Since recent time there was irreplaceable also a modern Cisco Digital Signs technology. With its help our clients are provided with the freshest financial information reproduced on screens with high resolution. The centralized technology allows us extremely quickly and to manage effectively content (generally advertizing) in sales points, being guided by their orientation of sales that allows to bring more quickly and qualitatively to clients a range and specifics of a product line that finally increases competitiveness of Bank. Besides, use of digital panels will allow to make waiting of visitors by more comfortable".

In further JSC Bank of Moscow is going to use Cisco Digital Signs and in other departments. In the long term implementing solution at the St. Petersburg office of service, and then and in other regional bank departments is planned.

The Cisco Digital Signs technology is used by more than 3000 customers in 85 countries, including more than a half of 20 largest banks of the world. The promotional and informational Cisco panels are applied in the most different industries: in the field of financial services, retail, public administration, education, health care, sport, entertainments, protection of public order, security, transport, - and them it is possible to use not only in marketing, but also in the communication and training purposes.

At the end of August beginning of September, 2011 JSC Bank of Moscow is going to unroll Cisco Digital Signs technology and in the department on Nevsky Avenue, 22, in St. Petersburg.