Restaurant market in the world

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Chronicle

2024: Global Bar and Nightclub Market Size Rises to $94 Billion for the Year

At the end of 2024, the global market for bars and nightclubs amounted to $94.03 billion. After the COVID-19 pandemic, the sector is showing steady positive dynamics, as stated in a study by Research & Markets, the results of which TAdviser got acquainted with in mid-December 2025.

Analysts call the key drivers of the industry an increase in disposable income of citizens, the development of urban areas, changes in social behavior and the restoration of the tourism sector after the lifting of severe restrictions imposed in the context of the spread of the coronavirus. The main market trends include the growing popularity of craft beer, an emphasis on live music and DJ performances, etc.

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Фото: Freepik

The report said nightclubs mostly attract young people, with 65% of visitors under the age of 35, while the average age ranges from 21 to 35. Women make up 60% of visitors to such institutions. Geographically, North America is making the greatest contribution to the overall industry. Among the major market players named:

• Anheuser-Busch InBev SA/NV;
• Marriott International;
• Diageo;
• Pernod Ricard;
• Carlsberg Group;
• Hilton Worldwide Holdings;
• Applebee's Restaurants;
• Mitchells & Butlers;
• TGI Fridays;
• Jd Wetherspoon;
• Buffalo Wild Wings;
• Dave & Buster's Entertainment;
• Hooters;
• Hakkasan Group;
• Fallon;
• The Cotton Club;
• Berghain;
• Blue Note;
• The Kings Head;
• Beer Temple;
• The Cat's Eye Pub.

Analysts at Research & Markets believe that in 2025 the global market for bars and nightclubs will reach $98.46 billion, which will correspond to an increase of 4.7% compared to the previous year. In the future, the average annual growth rate in complex percentages (CAGR value) is expected at 4.9%. Thus, by 2029, expenses may rise to $119.28 billion.^[1]

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