AI agent helped MR sales office employees with routine tasks

2025: Introduction of an AI agent into sales offices

AI agent helped sales office employees MR with routine tasks. The company announced this on December 24, 2025.

Visionary architecture, thoughtful concepts, impressive landscaping and rich infrastructure attract the attention of home buyers. To help employees navigate corporate standards, the IT department of the developer MR, together with the service and customer experience team, created an AI agent. The assistant is available in Telegram, and only employees of sales offices can use it. The bot is trained in all MR customer service and hospitality standards and can answer all employee questions that arise.

An AI agent helps you find answers to everyday questions. This reduces training time for new employees, reducing the burden on colleagues involved in their adaptation. It is important for beginners to quickly receive information, even if the curator is not nearby. The agent also solves another important task - it ensures the unity of the client service in all sales offices of the company: from appearance to communication standards, - said Natalya Ofitserova, Deputy General Director for Organizational Development of MR.

The knowledge base of the AI agent is based on corporate standards of appearance, communication, telephone service, hospitality and sales techniques. You can get an answer to any question in a matter of seconds. Artificial intelligence also conducted certification of sales office employees. He offered various cases, analyzed oral responses, compared them with reference solutions from experts and, based on data, gave assessments on competencies.

MR is actively developing various digital services that help all employees with everyday tasks. Thus, an AI agent trained at all bases of development projects also works within the company. Any employee, if necessary, can write a question and promptly receive an answer about the current construction, project areas or stages of their implementation. It can even help with formulating new ideas and creatives.

Another AI assistant during meetings helps in recording meetings. He translates his voice into text, knows how to identify speakers, remove parasitic words from speech and draw up reports following meetings. Subsequently, they can be viewed on a convenient corporate website.