History
2011
The Salesforce.com company is going to purchase Radian6 company, the developer of technology of the analysis of communication, the events on social sites like Facebook, Twitter and LinkedIn. Using Radian6 technology of the company can find out opinions of people on the trademarks and products and also on competitors. Among clients of Radian6 there is Kodak, PepsiCo and more than a half of the companies of the list of Fortune 500. Salesforce.com will pay for purchase about 276 million dollars money and in 50 million dollars actions. Transaction is planned for July 31.
In Salesforce.com are going to involve possibilities of Radian6 in the software products for sales departments and a customer support and also in the platform of social networks Chatter. Developers will be able to use Radian6 technology at creating applications on the Force.com platform.
The products Salesforce.com are already integrated with Twitter and Facebook, but now the company will have much wider scope of the social Internet as the Radian6 technology obtains data more than from 150 million sources. Radian6 will become the largest acquisition of Salesforce.com for all history of the company.
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