Russian season (Magnet)

The CRM project of automation of the loyalty program Magnet was implemented in Russky sezon LLC by SofteX company.

Solution

The project is of interest in technical implementation. In its framework development of the server of acceptance/sending sms of "Network SofteX SMS Server" is performed, Call Center based on the solution Oktell is implemented, the tool for work with POS terminals is implemented, integration with the loyalty program website is carried out.

Results

• Maintaining uniform base of holders of cards, potential partners and partners of the bonus and accumulative loyalty program Magnet and also clients of the organization.

• Formalization of work with different types of contacts and partners.
• Accounting of transfer of the equipment and bonus cards to partners of the Magnet program.
• Dynamic change of types of the partner when signing different agreements.
• Accounting of goods and services of partners of the loyalty program in availability in months and hours and on duration of services.
• Selection and management of works of contractors on the request of the card holder.
• Automation of process of accession to the coalition of partners Magnet.
• Calls accounting of clients.
• Maintaining base of bonus and accumulative cards, management of their lifecycle. History according to cards.
• SMS service as the tool is developed for marketing mailing and activation of a bonus accumulation account.
• The loyalty program website Magnet is designed.
• The tool for collecting and storage of transactions during the work with POS terminals is created.
• The analytics on a bonus and accumulative system is developed.

Conclusion

By words, Darya Staritsyna, the project manager, all tasks set by the customer are carried out.

Terrasoft: Magnet

Industries and purposes of the loyalty program Magnet

1. Cultural entertainment center. Ensuring comfortable stay.

2. Beauty and health. Health - the main property of the person, - it is necessary to trust it to professionals!

3. Shopping center. A priority - the culture of service and gratitude for purchase.

4. Service center. Diversified high-quality service, optimization of finance costs.

5. Consulting center. Information maintenance, cost minimization of time.

6. Architecture, design, construction. Identity, adherence to deadlines, quality and reliability.

7. Protection and security. Guarantee of personal security, safety of property, rapid response.

Main objectives

• Generate and cultivate GOSTEPRIIMSTVO in scales of the Republic of Crimea.
• Initiation of implementation at the enterprises of services industry of the Autonomous Republic of Crimea of the European standards of service.
• Strengthening of image of the Autonomous Republic of Crimea as European center of culture and rest.
• Promoting of new and little-known tourist objects of autonomy and also additional advertizing of the known objects of demonstration.

Project objective Magnet

Creation of the hardware and software system providing uniform point of entry of information flows and information support of the loyalty program "MAGNET": storage, processing and data analysis.

Project tasks Magnet

• Creation of uniform base of holders of cards, partners of the loyalty program Magnet, clients of the organization, goods and services of the organization and its partners.

• Maintaining complete history on transactions.

• Creation of the tool for layer management of service of the partner of club.

• Management of marketing influences.

• Creation of the tool for planning of rest of the guest of the Crimea.

• Development of SMS service.

• Creation of call-Center based on Oktell.

• Creation of the tool for work with POS terminals.

• Development of analytical reports.

The applications and systems integrated with Terrasoft XRM within the Magnet project

• GSM and VOIP are gateways.

• Call-Oktell center.

• The Network Softex SMS Server SMS application, for work of the SMS – service.

• Server of POS terminals "Softex Pos-terminal Server"

• Network of Hypercom POS terminals.

• Internet website.