AT Consulting will build the uniform front office for Trust bank

The Oracle Siebel CRM platform was selected for creation of large customer relationship management systems from the Russian banks in the last two years (automation of POS crediting in all sales points in NB "Trust".

On November 14, 2011 the AT Consulting company announced the project for TRUST bank – implementation of the uniform front office based on the Oracle Siebel CRM 8.1 system. Within the project the flexible hi-tech platform for sales and service of retail products on different channels will be created.

Intensive growth and use of modern technologies in products and processes – key components of the current strategy of TRUST bank. Therefore implementation of a new technology platform which can be integrated and "configured" in short terms is relevant for bank.

"Its compliance to the level of information technologies flowing architectural technology in bank was one of selection terms of a system. Also "fullness" of a system in terms of the solution of business challenges of bank was estimated. We paid attention to successful experience of use of Siebel in other banks and non-bank institutions. Besides, the optimal implementation cost and uses of a system and also project deadlines is important", – Ivanov Alexey, the CIO of TRUST bank noted.

The project on creation of the uniform front office is calculated to the middle of 2012. Start on the platform of new products of bank, such as POS crediting, straight lines and cross-sales of plastic cards was an important stage.

In September, 2011 implementation of the next stage of the project which can be separated into 2 stages began. On the first – all processes of works on requests for retail products of bank will be postponed for the Oracle Siebel CRM 8.1 platform which will begin to function in departments of the TRUST. On the second project stage on the Siebel platform service of retail products and client data will be moved.

"Now in the market of financial credit institutions the general trend was created: the aspiration to offer complex retail services, to integrate classical products (the credits, credit cards, deposits) in package offers and to add to them additional services. The possibility of flexible management by a product portfolio, a possibility of a fast output to the market of the new products and modifications existing is very important. The large-scale project which we implement for TRUST bank, answers these tasks. Existence of the uniform front office allows to accelerate considerably business processes, to increase their efficiency, so, to make banking services as more profitable for banks, and more available and comfortable for retail clients", – Alexey Makeev, the head of practice of Siebel CRM of AT Consulting company comments.