OIC: CRM

October 22, 2015. The Open Information Systems company developed a customer relationship management system of CRM for complex automation of business with the wide variable range of goods and services and a difficult pricing model.

CRM 2.4 , 2015

Today the task to gain advantage over competitors and, especially, to save it very much is particularly acute for any company. One of candidate solutions of this task is the policy of close interaction with the client, understanding of his requirements and timely reaction to change of a conjuncture of the market. The competent strategy of work with the client allows to save and increase greatly "gold fund" of the company – loyal clients. And it is just the CRM area. Low price, mass advertizing and traditional marketing do not guarantee successful sales. The return time to the known, but forgotten methods of communication with clients – the personal personified sellings came. Today it is not enough to make goods, it should be adapted for needs of the specific consumer. Marketing begins with the idea of production of goods or intention of rendering service, production is configured on release of the products which are more and more adapted for the customer, advertizing provides awareness on existence of goods, and CRM allows to close all cycle by correct and operational work with the client. The company which mastered CRM technology has unconditional competitive advantage in the field of customer service quality.

Within the last several years are around the world developed and successfully customer relationship management systems are implemented. But the majority of the known systems have very small functionality. It is possible to call these products 'notebooks'. Their task – creation of the 'primitive' database: company name, contact information, bank details, etc.

A system is intended for large and medium-sized enterprises of different fields of activity: trade, production and also enterprises of an industrial and construction complex. Including, the divisions having wide geographically distributed network.

Distinctive feature of Open Information Systems Company is the strategy of high-quality implementation and development of long-term customer interaction of our system.

Properties and distinctive features of the OPENis CRM system:

• Simplicity and flexibility of a system allow to adapt it for requirements of the specific organization, to enter specific business processes, to reflect unique business requirements.

• Scalability – CRM provides necessary performance even at repeated increase in number of users and once processed transactions.

• The single shablonizirovanny interface with elements of automatic adjustment under specifics of work of each user, convenience of the interface, integration with the majority usual for users of applications (email clients, the MS Excel, etc.), provides ease and speed of system learning.

• Journalizing and audit of all changes made in a system. When entering adjustments into a system are automatically fixed time, the user and the content of change.

• Possibility of maintaining and processing of any information, search, sorting and data filtering according to any detail. Receiving broad spectrum of analytical and statistic reports.

• End-to-end multiple currency accounting – grants the right to set the prices (components of the prices) in any currency or conventional units, to store change histories of currency rates, to create commercial offers in any currency.

• Automatic formation of documents throughout all production cycle: commercial offers, accounts, etc. Possibility of attachment of files: the scanned documents, earlier created agreements.

• Automatic maintaining passports of transactions – access at any moment to the most complete information volume according to the transaction, its key parameters, including extent of accomplishment of the transaction, the list, quantity and cost of products, operating income and so forth.

• Support of one and/or double-sided securitization of partners in transactions.

• Possibility of import of data from the Sales Expert system.

• Full-function differentiation of access rights and roles of users provides compliance of a system to the most strict safe criterions and data protection.

• Work in the multi-user mode in architecture "client-server" based on SQL Server DBMS does not require installation in workplaces of the expensive high-performance equipment.

CRM is compatible to all popular systems of terminal access and is not exacting to communication channels.