Aravia (Arabia)

Production

For 2022, the production facilities of Arabia (11 lines, of which 5 are in the process of adjustment) are located in the city of Protvino and occupy an area of ​ ​ more than 3000 square meters. m. In total, the company employs just over 100 people.

History

2014: Launch of production of body care products

In 2014, in the wake of the success of sugaring funds, the company began to conquer a new segment - means for professional body care. The emphasis of the ARAVIA Organic brand was naturalness: the compositions included bioactive components with an ECOCERT certificate (an independent organization Ecocert has been certifying environmentally friendly products and its production process since 1991 - ed.). Further, ARAVIA Professional, ARAVIA Laboratories home care brand and ARAVIA Professional HAIR SYSTEM were added to the company's product line.

If earlier the company's products were sold only at distributors and in retail, now "Arabia" can be found in stores of well-known perfume and cosmetic chains, such as "L'Etoile" and "Golden Apple," as well as in pharmacy chains and on various marketplaces. At the same time, products are being promoted in the countries of the nearest abroad: in Kazakhstan, Belarus, Kyrgyzstan, Armenia.

2009: Sugar Pasta Production Launch for Sugaring

Like most enterprises, Arabia at the very beginning of its history, in 2009, was a small production that gives a highly specialized product to the market - sugar pastes for sugaring. 'They were bright jars of oriental motifs as the procedure itself has Persian roots. Then the series was supplemented by a line of skin care products before and after depilation. Then the first branded training center "Arabia" was opened, where the art of sugar depilation (sugaring) was taught to beginners and practicing masters. Thus, a full-cycle business model was formed: production, training and sale of products, "the press service of Arabia said.