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Performance indicators
The average circulation at the end of 2012 is 3.27 million copies. Bild is one of the most popular publications in Europe. The website of the publication registers over 12 million unique visitors monthly.
History
2023: Laying off 200 employees, replacing them with artificial intelligence
In mid-June 2023, the German media holding Bild announced a cost-cutting program of €100 million, which will lead to the dismissal of about 200 employees. The company warned workers that it expected further editorial cuts due to AI capabilities.
According to The Guardian, the number of regional branches of the Bild newspaper will be reduced from 18 to 12. Bild said in an email to employees that it is unfortunate to have to part ways with colleagues whose tasks in the digital world are handled by AI or automated processes. The letter was signed by four of the paper's top executives, including editors-in-chief Marion Horne and Robert Schneider. The Guardian stressed that short-term job cuts at Bild are related to the reorganization of the regional newspaper business and are not related to AI.
In February 2023, Axel Springer SE CEO Matthias Depfner announced that publisher Bild would become an all-digital media company. Depfner is confident that AI tools like ChatGPT can make independent journalism better than it has ever been or will replace it altogether. Depfner predicted that soon "information gathering" would be better done by AI rather than journalists. As a result, according to Depfner, by 2030 only those media that create journalistic investigations or publish expert comments will survive.
Bild is not the first news organization to consider using AI. In 2023, the media company BuzzFeed announced that it intends to use AI to "improve" content. The Daily Mirror and Daily Express in the UK are also exploring the use of AI. Cnet already uses AI to create articles, which are then checked for accuracy by editors. But in January 2023, Cnet admitted that the experience gained was not positive due to the fact that more than half of the articles had to be corrected by people.[1]
2013: Launch of paid Internet access
On 11 June 2013, the most circulated German newspaper, Bild, made most of its material online paid for. Only news on the site can be read for free, but you will have to pay for exclusive articles, interviews, photo reports, analytics and comments[2].
The newspaper offers its readers several different subscriptions at once at a price of 99 cents to 15 euros per month - depending on which devices (smartphone, tablet, stationary PC) and what exactly the user wants to see or read. The choice, as promised in Bild, will be large and designed for a mass audience. The basic subscription will cost 4.99 euros per month.
The success or failure of Bild's new strategy, analysts say, could provide an answer to many open questions of German journalism. For example, the newspaper would like to submit the introduction of fees for content on the Internet as a guarantee of the preservation of high-quality journalism.
1968: Newspaper calls lead to assassination attempt on Rudy Dutschke
By the beginning of 1968, youth protests ceased to be an internal political affair of any individual country, and the German student opposition, led by Rudy Dutschke, was already waging a protracted war with the press and public opinion. Photos of a dark-haired man with bright eyes and an asymmetric low-faced face walked the front pages of newspapers, accompanied by terrifying quotes.
Society frightened itself with the same ghosts: while the opposition shouted about the danger of a new fascism, respectable newspapers and television channels frightened the audience in the image of a new impotent Fuhrer, behind which there are uncontrollable crowds. Only he was going to lead them this time into communism.
In fairness: Dutschke was not at all insane - he was a temperamental idealist and a well-educated Marxist theorist with a rather pragmatic view of reality. Unlike many of his protest colleagues, he did not expect to wake up in another country one fine morning. He owns the famous wording about the "long march" into a new political reality - from this wording a rather large and important part of modern German politics was born. But in 1968, the average man - the "reader of newspapers" pragmatism Dutschke frightened almost more than his idealism.
Moreover, the newspapers were not shy in expressions - and, in general, spoke in plain text. "We cannot leave all the dirty work to the police," wrote Bild, the main enemy of the opposition, on February 7, 1968. In the same article, under the photo of Dutschke, there was a caption: "Let's stop the terror of the new Reds." It was, of course, not the only newspaper and not the only photo - and not the only call.
On April 11, 1968, handyman Joseph Bachman watched Rudy Dutschke next to the student club on Kurfürstendamm and shouted "communist pig!" shot him three times from a revolver. Two bullets hit the head, one in the shoulder. Dutschke survived, but the bullets that hit his head damaged vital centers, he failed to fully recover.
Dutschke was taken out of Germany, he lived for another 11 years in England and Denmark and died from the consequences of his wound in 1979. In the pocket of Bachman, who was arrested the same day, was another newspaper with five photos of Dutschke and the caption: "Stop red Rudy!"
Two hours after the assassination attempt on Duchke, 2,000 people sat in the university audience, who gathered only to decide where to go - to the residence of the burgomaster or to the concern of Springer. Let's go to Springer. Demonstrators carried "Bild schiesst mit" - "Bild shoots too."
Retroactively, it became known that the first "Molotov cocktails" - Molotov cocktails - were brought to the editorial office of Springer by a provocateur agent of the West German special services.
There were already 350 police officers around the editorial building; journalists who did not have time to leave the building barricaded the doors with tables. Students burned cars delivering the circulation of Springer newspapers to kiosks - this was the beginning of the "Easter riots."
Notes
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