Computer world

Assets

For April, 2014 at "The computer world" 21 shops in St. Petersburg and 11 more in other cities of the Northwest. Infoline estimates their total area approximately at 21,000 sq.m, revenue for 2013 — at the level of 6 billion rubles.

Owners

Shares in KM Company LLC owning "The computer world" are distributed between its founders and heads Leonid Tsvetkov, Nadezhda Paperna, Vladimir Prosikhin, Tatyana Valuyskaya, Andrey Lukin (data of SPARK-Interfax for the end of 2012).^[1].

History

In the middle of the 2000th the retailer carried out rebranding, the director of the department of a commercial real estate of ARIN Ekaterina Lapina remembers: instead of small shops of 200-400 sq.m of steel to open supermarkets of 700-1000 sq.m, part of them is owned by the retailer.

2014: Sales plans of firm of DNS company

In April, 2014 it became known that one of the Russian leaders of digital retail the DNS company is going to purchase the St. Petersburg network of computer supermarkets "Computer World". About it Vedomosti was told by the partner of Computer World, the manager of large distributor of home appliances and electronics and employees of two retailers — competitors of DNS. The manager of the distribution company specified that he knows about preparation of the transaction according to the employee of DNS told in a private conversation. For DNS this first acquisition of an asset, he says. According to other interlocutor of Vedomosti received from distributors of home appliances and electronics, the transaction is already closed.

Maxim Novitsky, the CEO of one of the leading business broker companies in Russia of Altera invest commented on an event in the market of retail sales of digital and home appliances:

"The Russian market of electronics and small appliances is highly competitive. It is already created, and the largest players fixed the leader positions long ago. For this reason both occurrence on the market of the new companies, and expansion of network which are already available is very heavy. This expansion is especially difficult for the regional companies. Purchase of operational business of the competitor is the most right way of expansion of own presence in the market. Such measure will provide minimum risks, however, It should be noted that initial expenses on purchase can appear much higher than the cost of creation of own dealer network, - Maxim Novitsky says. "Among top trends of market development of a digital riteyling is a transition from offline to online sales. In the next years this dynamics will remain, - the CEO of Altera Invest says. – The market of digital retail has low profitability of a goods sold – no more than 5% on average. In addition the player can receive 7-10% due to receiving bonuses from producers and vendors. Such bonuses are charged for turnover on sale of finished goods, thus, increase in turnover is decisive. Besides, existence of own logistics and "additional services", such as sale of additional guarantees and paid delivery have the big importance", - he added.

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