Eagle Mobile (the First Mobile)

2020

the Beginning of work in Moscow and Moscow area

On December 1, 2020 technical start of the virtual telecom operator of the defending champion of UFC in lightweight Habib Nurmagomedov took place. At the time of the beginning of work of the Eagle Mobile MVNO project two rates at a discount are offered (see below).

Rates of Eagle Mobile operator for December 1, 2020.

Also subscribers of Eagle Mobile will be able to integrate in the My People group and to receive a discount for communication services — to 25%. For the first month from the moment of connection of the operator the subscriber pays 50% of cost of a rate.

By the beginning of December, 2020 it is possible to be connected to Eagle Mobile only in Moscow and the Moscow region, an exit to other regions of Russia is planned later. The operator was started on Tele2 infrastructure under own brand, integration is implemented on the light MVNO model.

The TVE-telecom company was attracted to "turnkey" project implementation — since development of marketing strategy of the company, its positioning in the market, finishing with creation of the legal entity of future telecom operator and other tasks.

Habib Nurmagomedov so commented on start of own virtual mobile operator:

We with partners responsibly approached a task and prepared very strong and perspective product. We could construct the operator by my vital principles and priorities. I believe that Eagle Mobile will become popular not only among my admirers, but also at all people with the similar principles on life. It is sure that everyone will be able to estimate what is made.

The MVNO project in partnership with Habib Nurmagomedov – is positioned as the country's first virtual operator for the world renowned athlete and wide audience.  The CEO of TVE-telecom Andrey Simonov called Eagle Mobile an example of future market of MVNO in Russia where, according to him, there will be a set of different telecom operators, each of which will be focused on the target audience, to offer the best products, the best service and client experience for the subscribers.^[1]

Official declaration of start of Eagle Mobile mobile operator

In the middle of November, 2020 it was announced the forthcoming start of virtual operator Eagle Mobile by The First Mobile company, the share in which several months earlier was received by the Russian fighter of mixed martial arts Habib Nurmagomedov.

As the chief executive of The First Mobile company (legal entity Eagle Mobile) Mikhail Lekhtman told RBC, start of the MVNO project on network infrastructure of Tele2 will take place in December, 2020. It is expected that in 2021 the company will work in 15 Russian regions, and to the 2023rd its base of subscribers will grow to 2 million people.

Judging by the website Eagle Mobile, at first two rates will be offered:

• in the first — 20 GB of the Internet, 500 minutes and the SMS for 400 rubles a month;
• in the second — 5 GB and 300 minutes and the SMS for 225 rubles.

According to Kommersant, Habib Nurmagomedov will become the face of the new virtual mobile operator (MVNO). Habib Telecom LLC submitted the application for registration of the Eagle Mobile by Khabib trademark, writes the edition with reference to materials of Rospatent.

Can advance Eagle Mobile, in particular, through Nurmagomedov's account in Instagram where tens of millions of subscribers. The partner and the head of group on work with technology and media companies Deloitte in the CIS Anton Shulga assumed that in the conditions of market saturation the operator can gain tens of thousands of people, but not millions.

The CEO of "TMT of Consulting" Konstantin Ankilov considers that the MVNO project of Nurmagomedov can be in demand for a certain circle of audience loyal to it, however such projects, as a rule, do not reach high rates.

The audience which is ready to change the operator is limited, and it is difficult to offer something unique within this project from the point of view of services and rates. And it is difficult to surprise with unique content of the Russian user — he explained in a conversation with RBC.[2][3]

Creation of the company. The fighter Habib Nurmagomedov receives 25% in its capital

On June 16, 2020 it became known that the Russian fighter Habib Nurmagomedov entered the capital of The First Mobile telecom operator. This company in Moscow was registered on May 7 by TVE-Telecom which is engaged in development and start of "turnkey" virtual operators.

Since June 15 Habib Nurmagomedov and also the entrepreneur Mark Gorsky own on 25% in Pervy Mobilny LLC, Interfax with reference to these systems SPARK-Interfax reports.

The Russian fighter Habib Nurmagomedov entered the capital of telecom operator

As for The First Mobile company, its primary activity specifies area of communication based on wire technologies. In the list of additional types of activity development of the computer software, advisory activity and works in the field of computer technologies, the activity connected with use of ADP equipment and information technologies, consultation on questions of a business activity and management, activity of advertizing agencies, a market analysis and studying of public opinion and also activities for providing support services for business are mentioned.

According to a system SPARK-Interfax, Gorsky within several years is a co-owner and the head of several companies in the field of restaurants and delivery of food (Tekhnostar 4000 LLC, Skayfuds LLC, Fast-fud Group LLC, Harvest-Express LLC). In February, 2020 Gorsky registered Habib Telecom LLC which core activity is "lease of intellectual property and similar products, except copyright" and also activity in the field of communication.^[4]

TVE-Telecom took part in creation of MVNO operators VTB of Mobile, TransTeleCom of Mobile and Virgin Connect. Also, as affirms on the website of the company, TVE-Telecom is an official partner of Tele2.

Notes