Kokoc Group

Kokoc Group is a group of Internet marketing companies in Russia operating in a single format of "effective business development of their clients" (Performance-based marketing).

History

2024: Withdrawal from ArrowMedia Agency Shareholders

Kokoc Group has resigned from the shareholders of ArrowMedia. The owners of ArrowMedia, in turn, left the Kokoc Group businesses. The agency reported this on April 11, 2024. Read more here.

2023: Acquisition of the ZoneSmart Marketplaces platform for 140 million rubles

The Kokoc Group of marketing companies in January 2023 acquired 95% of the ZoneSmart service, which is a platform for multi-channel online trading in one window mode. The transaction amount is up to 140 million rubles, and the total amount will depend on the results of ZoneSmart in the next two years. Kokoc Group will be able to earn an additional 70 million rubles by offering Zonesmart customers additional services. Read more here.

2022: Yagla platform acquisition

Kokoc Group on December 23, 2022 announced the acquisition of the Yagla platform. The transaction amount is more than 80 million rubles. The online service will be combined with the marketing platform for small and medium-sized businesses (SMB-segment) Vitamin.tools. Read more here.

2017: Acquisition: MobiSharks is part of Kokoc Mobile

On July 11, 2017, it was announced that mobile advertising agency MobiSharks had merged with Kokoc Group's mobile destination, Kokoc Mobile. By merging the two teams, the group of companies plans to strengthen the mobile direction both in the Russian market and abroad.

Kokoc Group acquired the shares of the agency's co-founders Valery Kashin and Gennady Nagornov. Two other founders of MobiSharks, Mikhail Maly and Denis Asenov, entered the combined structure of Kokoc Mobile as managing partners. Mikhail will be responsible for the sale and development of new business areas, and Denis will lead the media banking area.

am grateful to Gena and Valera for their productive partnership. I am convinced that with Kokoc Group, the leader in the field of Internet marketing, we will be able to reach a new level together, "said Mikhail Maly, co-founder of MobiSharks

MobiSharks was founded in May 2015. During its operation, it several times occupied the top lines in the international ratings of the AppsFlyer mobile analytics system as one of the highest quality traffic providers, and also entered the top rating of Adindex mobile agencies. In 2016, MobiSharks attracted 6 million installations worldwide to various applications. The agency's revenue in 2016 amounted to 210 million rubles, the company said.

Kokoc Group expects that the new asset will allow Kokoc Mobile to implement its product strategy for 2017-2018 and continue its expansion into the global market.

"Being in the mobile ecosystem is an integral part of the success of any modern business. And we set ourselves an ambitious goal of becoming a single entry point into the world of mobile technology for both young companies and experienced advertisers. I am convinced that by strengthening the MobiSharks team and competencies, we will be able to achieve it faster, "said Igor Zuev, CEO of Kokoc Mobile (Kokoc Group).

2014: Assets

As of May 2014, the Kokoc Group consisted of:

• Kokoc.com
• BDBD
• Seo Dream,
• ArrowMedia
• MediaGuru
• WebProfy

The total number of employees in managed companies is more than 600 people.

The presentation of the company is presented below.

In the fall of 2014, the agency Kokoc Mobile was created.

Kokoc.com is an Internet marketing agency. Specializes in seo-optimization of sites, contextual advertising, site creation, digital analytics, media advertising, copywriting. It was founded in 2004, by 2014 it promotes more than 2500 thousand projects for 4 million requests. Certified partner in Google Analytics and authorized reseller Google Analytics Premium, the first Russia certified partner of Visual Website Optimizer, the official distributor of ClickTale in Russia. Among the clients of the company in 2014 were named: "," Dorado Moscow windows, White wind, "." Children's world Places in the ratings: 2 in the ranking of brand fame of SEO companies (2013), 2 in the ranking of SEO companies in Russia (Who Продвинул.ру).

Kokoc Mobile - the agency was created as part of the Kokoc Group in the fall of 2014. By mid-2017, several successful projects were implemented in the field of mobile development and analytics, promotion of mobile applications.

RBS Corporation (BDBD Group; bdbd.ru) provides services for search engine optimization (seo-optimization), contextual advertising, promotion in social media, media advertising. Established in 2001, it cooperates with more than 2,200 customers around the world, bringing up to 14,586,000 new visitors to customer sites every day. Among the company's clients for 2014: Mercedes-Benz, Moscow Jewelry Plant, Russian Standard, Ronova, Carglass. Places in the ratings: 2 in the Runet ranking of SEO companies (2013), 7 in the Top 100 companies of the digital market in Russia.

SEO Dream (seo-dream.ru) is an Internet marketing and SEO laboratory, the main activity of which is comprehensive advertising on the Internet. It was founded in 2005. SEO Dream's regular clients include more than 300 sites in various topics, including: Sunlight, Mobil 1, Scania/North Scan, Krost Concern, Housing Capital, Comus.

ArrowMedia (arwm.ru) is a contextual advertising agency. The range of services provided: contextual advertising, web analytics, media advertising, audit, consulting and training. It was founded in 2004, with 70 employees. Certified partner of the world's leading systems Yandex.Direct, Google AdWords, Google Analytics, Target.Mail, Marin Software. Creator of our own exclusive software developments to increase the impact of contextual advertising: ArrowSYS, AdPro XML. Places in the ratings: 3 in the Runet rating of contextual advertising agencies, 4 in the rating of advertising agencies (search advertising in Yandex.Directive and Google AdWords), 21 in the Top 100 companies of the digital market in Russia.

MediaGuru (mediaguru.ru) is an advertising agency specializing in contextual and targeted advertising. In addition to the main area of ​ ​ activity, MediaGuru provides analytics services, as well as the placement of media context and banner advertising. It was founded in 2007. By 2014, the most striking projects were those implemented for companies: Musa Motors, KupiBonus, ivi, KANT, Extra M. Now MediaGuru conducts advertising campaigns for more than 450 sites. Places in the ratings: 7 in the Runet rating of contextual advertising agencies, 20 in the rating of advertising agencies (search advertising in Yandex.Directive and Google AdWords).

WebProfy (webprofy.ru) is a web design studio that works in the field of site design and corporate identity. It was founded in 2006. In 2014, it brought to life more than 500 Internet resources, among them: corporate sites, online stores, promo sites and internal portals, as well as dozens of logos and corporate styles. Places in the ratings: 26 in the Top-100 digital production rating, 28 in the Top-100 of the Unified Rating of Web Studios 2014.