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Mobi.dengi Mobi. Money

Company

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Owners:
VTB Capital
VTB Asset Management manages the controlling stake of VTB Capital in Mobi.dengi VTB Capital with a partner - Pay Cash Group has invested more than $10 million in the project and plans to remain its co-owner for 5-7 years

Content

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Owners

A company that provides money transfer services through mobile phones. Project "MOBI. Money "began its existence in 2003 as part of the PayCash group of companies, which has more than a decade of experience in the development of payment technologies (among the most famous projects are Yandex.Money, the Internet. Money (Ukraine), Coin Express (USA), etc.).

The company's service allows you to send up to 15,000 rubles to any telephone account, and the recipient can withdraw them in cash through the Unistream branch or from a bank card. The commission - 2.95% - is divided between Mobi.dengi, the operator and Unistrim. CJSC "MOBI.Dengi" is the copyright holder of intellectual property PayCash. The financial guarantor of MOBI.Dengi's activities is Tavricheskiy Bank, which received a license for this type of activity from the Bank of Russia No. 2304 and a Registration Certificate for issuing a prepaid financial product No. 17 C/1 dated 28.10.2002 and No. 17 C/2 dated 10.06.2004.

Owners

Activity indicators

2012

Since 2008, MOBI.Dengi has grown to 16 million users who make payments and transfers worth more than 10 billion rubles annually.

2010

Since April 2010, when mobile money transfers were earned, the number of Mobile Money's active customers tripled from 0.3-0.4 million (used mobile commerce) to more than 1 million, said Shishlo Andrey (as of 2010), CEO of the processing company.

The payment system MOBI.Dengi is used by more than 13 million customers, whose annual payment volume is more than 10 billion rubles. The system allows customers to pay for more than 4,000 different goods and services. According to 2012 data.

History

2017: Partnership with Alipay

The MOBI.Dengi group of companies received in September the status of an official partner Alipay in (Russia part of the holding). Alibaba This partnership will allow Russian trade and retail enterprises to accept payments for goods and services carried out using the Alipay mobile application without additional equipment costs, based on standard cash register equipment and a technological solution of MOBI.Dengi.

The ability to accept payments using the Alipay payment application expands the ability to service the tourist flow from China on the Russian market. More than 2 million Chinese citizens visit Russia annually. On average, Chinese tourists spend about $500 dollars a day in our country, while more than 70% of them are active users of the Alipay mobile application.

2012: Mobile Applications

Mobi.Money launched mobile applications in the fall of 2012, which allow you to make money transfers in Russia and the CIS countries, pay utility bills. Together with UNISTRIM, Mobi.Money has developed a mobile application that allows you to make money transfers of UNISTRIM from a mobile phone account to any recipient in the Russian Federation or CIS countries. The first version of these applications is based on standard SMS commands and has a convenient interface for generating a translation order. Applications control the length of the message, the correctness of the entered parameters and provide the possibility of convenient selection of values, for example, the letter code of the country of translation.

Also, the company Mobi. Money launched a mobile application with which you can pay for housing and communal services in the Moscow region. To pay, just run the application, put the phone camera on the receipt barcode, and confirm the payment. If the code is not read, you can enter data manually in the application.

2010: VimpelCom Partnership and Plans

Having started on the VimpelCom network, Mobi.dengi expects to connect other operators, says Shishlo. The volume of payments for the first months of cooperation with Mobi.dengi exceeded VimpelCom's expectations, says its spokesman Anna Aybasheva. In the next 3-5 years, every tenth subscriber of the operators who connect the service will use Mobi.dengi's services, the director of the direct and venture investment department VTB Asset Management (manages the controlling stake of VTB Capital in Mobi.dengi) Aydar Kaliev expects. By the fall of 2010, the company hopes to agree with another operator of the Big Three.

Mobile money transfers are a sought-after service, Megafon is discussing cooperation with Mobi.dengi, says its spokesman Tatyana Ivanova. MTS is also negotiating, her representative says, but she would like to make sure that the transfer scheme meets the requirements of the Central Bank in terms of identifying the payer. After all, money is sent without providing documents (they are presented only by the recipient, withdrawing the amount). Since January 1, 2010, there is a law allowing to transfer up to 15,000 rubles. without an identity card, recalls Shishlo. Negotiations with Mobi.dengi, as well as with a number of similar companies, are also conducted by Tele2, says its product director Roman Volodin.

They hope to expand Mobi.dengi and the circle of partners accepting transfers, adds Shishlo. Olga Vilkul, chairman of the board of directors of the Leader money transfer system, is not against partnership, but, like MTS, she would like to better imagine the technology of passing money through the system.