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Omdia

Company

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2020: Ovum, Heavy Reading, IHS Markit Technology and Tractica renamed Omdia

In February 2020, Ovum brands, along with Heavy Reading, IHS Markit Technology and Tractica, were renamed Omdia.

2007: Datamonitor acquired by Informa

Datamonitor was acquired by Informa in 2007. Despite the acquisition of the company, the Ovum brand has been preserved in Informa Tech's portfolio.

2006: Ovum acquired by Datamonitor for £42m

Research firm Ovum was acquired by Datamonitor in December 2006 for £42 million in cash.