Splat Cosmetics Splat

SPLAT-COSMETICS LLC (Splat trademark) is a Russian manufacturer of innovative professional oral care products. The company creates innovative, unparalleled products in the world that help people to be healthy, beautiful and successful. All products are manufactured in small batches from the best components of the world's leading manufacturers.

Since 2009, Splat has been the Russian No. 1 brand in the field of oral hygiene products by market volume (according to AC Nielsen).

The production base of SPLAT-COSMETICS LLC is one of the most modern in Russia, certified according to international quality standards ISO 9001:2008 and GMP Cosmetics, development is carried out by its own scientific laboratory and R&D center.

In total, the company employs more than 400 people.

Performance indicators

2024: Revenue growth by 13% to RUB 11.76 bln

As TAdviser found out in early August 2025, according to the results of 2024, the Russian toothpaste manufacturer Splat (Splat Global LLC) recorded revenue of 11.76 billion rubles. This is 13% more compared to the previous year, when the indicator was estimated at 10.41 billion rubles.

The cost of sales on an annualized basis rose by 14.7% - from 7.25 billion rubles to 8.32 billion rubles. Commercial expenses jumped by 28.9%, amounting to 1.24 billion rubles against 962.13 million rubles in 2023. At the same time, management expenses decreased from 1.03 billion rubles to 968.31 million rubles, that is, by 6.1%. Other income for the year decreased by about half - from 394.12 million rubles to 207.54 million rubles. Other expenses decreased by 16.1% - from 284.89 million rubles to 239.11 million rubles.

𝓲

Фото: Freepik

Sales of products, goods, works and services soared by 64% - from 942.85 million rubles in 2023 to 1.55 billion rubles in 2024. Revenues from subsidiaries related to the sale of products decreased by 7.9% - from 9.71 billion rubles to 8.94 billion rubles. Payments to suppliers (contractors) for raw materials, materials, works and services increased by 3.3% - from 1.71 billion rubles to 1.77 billion rubles. Labor costs decreased from 978.24 million rubles to 921.58 million rubles (minus 5.8%).

Splat's gross profit in 2024 reached 3.44 billion rubles: this is 9.1% more than in the previous year, when it was 3.15 billion rubles. Profit from sales rose by 6.2% - from 1.16 billion rubles to 1.23 billion rubles. However, net profit decreased by 39.7% - from 762.29 million rubles to 459.98 million rubles.

As of December 31, 2024, receivables were indicated in the amount of 3.31 billion rubles against 2.24 billion rubles a year earlier (an increase of 47.9%). Accounts payable rose by 4.5% - from 1.83 billion rubles to 1.92 billion rubles.^[1]

History

2011: Exports to 18 countries

SPLAT products are exported to 18 countries.

2010: Mark No. 3 on the Russian market

In terms of sales on the Russian market, by the end of the year SPLAT came out on the 3rd place among the world brands-manufacturers of oral hygiene products and still No. 1 Russian manufacturer in the category, according to the most authoritative Western company engaged in marketing research of consumer markets, ACNielsen.

2009: Splat - No. 1 among Russian pasta suppliers in the Russian Federation

The company launched the project "Ethical and Environmentally Friendly Production." As a result, the company successfully passed voluntary certification in the international organization Prima Klima, which confirmed the CO2 neutrality of our production.

During the year, Splat production halved SO2 emissions. To do this, the company's specialists revised the composition of raw materials and packaging materials, abandoned components containing phenols and freon.

In the summer of 2009, SPLAT became the No. 1 Russian company in the oral health market, according to ACNielsen, the largest Western consumer market research company.

2008: Expansion into non-CIS countries

Active expansion into non-CIS countries began.

In November 2008, at the Russian Gazelles - The Most Dynamic Companies of Russian Medium-Sized Business congress organized by the Expert media holding, SPLAT received the Grand Prix for winning the Challenge to the Giants nomination as the fastest growing Russian medium-sized business company.

2004: First letter in a tube of pasta

The CEO of the company, Evgeny Demin, wrote a letter to buyers and the company invested it in packaging with pasta.

This sincere, open address contained a story about people working in the company, about love and trust, about the desire to be friends and create products together that we dream of. Several thousand letters came to the director's address in the first month, each of which he personally answered with gratitude and warmth.

Since then, CEO letters have become a tradition loved by millions of our customers.

1992: Microalgae paste

Natural vitamin and mineral complexes with a cheerful dolphin on the packaging appeared on the shelves of the country's pharmacies. It was a 100% natural complex of SPIRULINA PLATENSIS microalgae - one of the first plants on Earth and the most popular of all natural additives in the world. The product immediately became the leader in Russian sales, winning the love and gratitude of millions of people.

'Split cosmetics' were created on the wreckage of the production and trading company 'Conversion', a pioneer of the parapharmaceutical market, which developed the spirulina 'Splat' brand in − 1990s. The developer and owner of the brand was a biofack of Moscow State University. Splat-cosmetics retained its ties with scientists, and bought the brand from them: the concept of a new business in addition to traditional distribution included the production of simple cosmetics. Everything was fine, perhaps, except for one thing: the creators of the company, according to the head of the company, Yevgeny Demin, were haunted by 'youthful maximalism'. I really wanted to do something truly great, world-class, so that I would not be ashamed of my twenty-year-old peers who grew up in the era of imported abundance.

Two difficult decisions were made. The first is to abandon distribution, the breadwinner who brought in two-thirds of the revenue, and focus on production. The second is to produce not cosmetics, but toothpaste. If the first decision was explained by at least the emerging trend - distribution as a business began to lose ground in retail and logistics, then for the second there were no visible reasons.

Notes