Tinkoff Mobile Tinkoff Mobile

Tinkoff Mobile is a virtual mobile operator that, together with Tinkoff Bank, is part of the Tinkoff Group of Companies. The operator was launched in December 2017.

MVNO Development History

Main article: Development of Virtual Cellular Operator (MVNO) "Tinkoff Mobile"

Activity indicators

2021: The number of Tinkoff Mobile subscribers reached 1.1 million people

Tinkoff Mobile first revealed the number of subscribers - by April 2021 there were 1.1 million people. We are talking about customers who use the connection of a virtual mobile operator at least once in three months.

The presentation of the Tinkoff group for Investor Day describes the average Tinkoff Mobile subscriber - a person aged 38 years earning about 65 thousand rubles a month.

The representative of Tele2 (Tinkoff Mobile works on the networks of this operator) explained to VTimes that Tinkoff shows the fastest pace of recruiting a subscriber base in the banking segment of operators. The company was one of the first to enter this market, promptly began active regional expansion, and its sales and logistics system was debugged, he said.

The number of Tinkoff Mobile subscribers by April 2021 reached 1.1 million people

In total, about 20 MVNOs operate on the basis of Tele2, their total subscriber base grew by 28% in 2020 to 4.8 million people, Tele2 disclosed. The operator does not disclose the share of individual MVNOs, since the company and its partners can use different subscriber accounting policies, the representative of Tele2 draws attention. However, he admits that it is banking MVNOs that are growing fastest: according to the results of 2020, the revenues from their work grew by 73% year-on-year, and the subscriber base showed a record growth of 32% for the stagnant market.

In the Tinkoff group, their MVNO project is called the largest in the Russian market in terms of using ports for incoming connections. According to the group, the share of Tinkoff Mobile in this indicator is 6.1%.

It also follows from the company's materials that the cost of attracting a client (Customer acquisition cost, CAC - an indicator characterizing the ratio of spent funds to the number of attracted customers) at Tinkoff Mobile is $8.^[1][2]

2020: Losses - 984 million rubles

Losses of Tinkoff Mobile in 2020 amounted to 984 million rubles. The revenue of the virtual mobile operator during this time almost doubled and reached 2.22 billion rubles.

2019: Increase in losses to 966.5 million rubles, revenue - to 1.14 billion rubles

In 2019, Tinkoff  Mobile earned 1.14 billion rubles revenue, which is almost five times higher than a year ago. Net losses of the virtual mobile operator from the group "" Tinkoff increased from 716.75 to 966.5 million rubles, and losses from sales rose by 22.52% year on year and exceeded 1 billion rubles in 2019. Such data is contained in the analytical system "" SPARK-Interfax(they are cited by ""). Sheets^[3]

The loss of Tinkoff Mobile for the year reached almost 1 billion rubles

The Tinkoff MVNO project, as well as another 20 virtual operators, was launched on Tele2 networks. The total number of subscribers from such operators cooperating with Tele2 by the end of 2019 reached 3.75 million people, more than doubling compared to the previous year.  The Tinkoff Mobile audience has not been made public. Tele2 only says that Tinkoff Mobile,[[|SberMobile and VTB Mobile account for half of the subscribers of virtual operators operating on Tele2 networks.

According to Konstantin Ankilov, General Director of TMT Consulting, Tinkoff Mobile is actively promoting services among its own banking clients. He has about 10  million of them, while the Tinkoff Mobile mobile application has over 1  million downloads, the expert points out. At the beginning of 2020, Kommersant, citing a source in the telecom, wrote that Tinkoff Mobile has more than 1 million subscribers.

In 2019, Tinkoff Mobile's share in the Russian MVNO services market amounted to 9%, which is the third indicator after Yota and Rostelecom (TMT Consulting data).

"Tinkoff Mobile" initially entered the market more aggressively than other players, recalled the head of the Content Review Sergey Polovnikov.

The operator is profitably distinguished by his own roaming policy and more convenient connection mechanics, in which you do not need to visit a bank branch, the expert notes.

2018: Revenue - 239 million rubles, losses - 1.1 billion rubles

The revenue of Tinkoff Mobile  in 2018 amounted to 239 million rubles. Losses of Tinkoff Mobile turned out to be 1.1 billion rubles, of which 254 million rubles were for the costs of attracting customers and 814 million rubles for administrative and operational costs.

Notes