Yota Group

About Yota operator of cm: Yota (Skartel)

As of 2010 Yota Group declared itself as about management company for working under the Yota brand WiMAX- the operator "Skartel".

2010

Completion of team building

In August, 2010 it became known that Yota Group completed the formation of the command. The management company is registered in Great Britain, at its London office six people work, the CEO of Skartel Denis Sverdlov told CNews.

Problems of structure include PR and marketing on the international scene.

We build the international company and for us it is important to use all the best that is in the world, and for this purpose it is necessary to involve experienced and talented specialists, - Sverdlov says. - London is the recognized center of world examination in the field of marketing for this reason we opened office there.

Egor Ivanov is appointed the director of business development, the director of organizational development – Svetlana Yershova, the chief financial officer – Andrey Selyuk. Due to the reorganization of transaction of the Russian business of Yota Igor Torgov as the chief executive will head.

Marketing of Yota Group headed Bailey's (Dom Bailey) House - the co-owner British the 300million.com brand studio which developed a logo and philosophy of the Yota brand two years ago, Sverdlov specifies. Among clients of 300milion.com there is the London symphonic orchestra under control of Valery Gergiev, Orchestra of Paris, the international service for Hertz car rental, etc.

Bailey will be subordinate there is Chris Cook directing before two London PR-agencies - Lexis PR and Iskra Communications. Cook will be engaged in public relations and digital communications at the international level. Besides, at the London office the marketing communications specialist Dani Atkins and the operating officer Toby Price will work, added in Skartel. In Russia the marketing director of Skartel Vladimir Dobrynin is responsible for PR and marketing.

Besides, Yota Group attracts also a large number of the agencies to work with a brand. Fray companies of Simon Waterfall and above-mentioned 300milion.com will become creative consultants of group. Also the All of Us company will develop for Skartel interfaces for different services, for Yota Group the Finnish studio Activeark will be engaged in creation of the website.

Yota Group organization

In 2010 in connection with expansion of number of the markets of presence Yota the Yota Group management company with offices in St. Petersburg and London is founded. Control functions of group by the local companies are assigned to it: Yota Russia, Yota Bel, Yota de Nicaragua, Yota Del Peru.

Yota Group is completely focused on the business development strategy, marketing strategy and promotion of a brand, development of new services and products.