Finestreet Media Group (Faynstrit)

Activities

FineStreet publishes professional media in three primary target branches:

• Market of electronic components;
• Market of information technologies;
• Design and arrangement of interiors

Structure of the company

The structure of holding includes publishing departments, courier service and advertizing agency.

The publishing house is the main FineStreet business direction, three publishing groups focused on different sectors of economy include.

Editions on IT

Main article: IT Media (IT of Media)

Editions on electronics

WHALE of Media – the publishing division specializing in the industry of electronic components. The department publishes four magazines: "Components and technologies", "Power electronics", "Technologies in electronic industry" and "Wireless technologies", "Semiconductor lighting engineering". All editions are submitted on the Internet of kit-e.ru, power-e.ru, tech-e.ru, wireless-e.ru, led-e.ru. Works a forum of forum-e.ru developers.

Interior editions

Interior Media is the division integrating four resources. Interior magazine "Zhilaya Sreda", Zagorodnaya Rezidention magazine, newspaper of the b2b format "4room: / forum of professionals" and multifunction www.design-navigator.ru portal. Such information pool allows readers and representatives of core business to obtain the most complete and reliable information about the market of an interior and design.

Marketing agency

"Architecture Brenda" - the agency of marketing communications. The main direction - building of effective relationship between participants of the interior market. The agency executes all complex of promotion services: creation of brands from scratch and rebranding, holding complex advertizing campaigns, BTL and event-actions, development of logos and the corporate style, creative concepts, creation of prototype designs and printing of a printed material of any complexity (from promo-flyers to corporate magazines and newspapers), production of radio - and videos, outdoor advertizing, souvenirs.

Courier service

FinePostService is the courier service specializing in delivery of editions and correspondence on St. Petersburg and Moscow, packaging and the organization of all complex of distribution of periodic printed media.

Editions of media group

• IT News: the news, analytical edition covering events and changes in the market of IT and telecommunications, giving impact assessments of these events on further market development. Audience of the edition – the heads and the staff of IT and telecommunication companies, all readers inquiring in events in the world of information technologies.

• IT Manager: The edition is devoted to effective management and the solution of business challenges using information technologies. The main task of the edition — to promote active dialog between consumers and suppliers of IT products and services, to be "platform" for exchange of views between them. The magazine is focused on heads, CIO, the CEO and the staff of IT services, both IT and telecommunication companies, and producers, developers, integrators, resseler and distributors of IT industry.

• IT Expert: the magazine about creation of IT of infrastructure of all enterprise levels from corporate infrastructure to network of small enterprise and creation of mobile office. On log pages the analysis of engineering and technology developments, reviews and tests of the equipment and technologies, assessment of independent technical experts is submitted. The magazine is focused on technical directors, administrators of information systems.

• 4Room: The 4room newspaper - the b2b-focused edition for architects and designers - in 2010 celebrated the 5 anniversary in the professional market. New products from exhibitions, market trends, new projects, relevant interviews - focus of the main events, anything superfluous. Investigating a professional perspective "4room: / the forum of professionals", aims to create the competent civilized market in Russia. Having recognition of audience and the unique system of distribution, the newspaper represents the effective instrument of communication between all market participants. 80 cities of Russia, 2000 subscribers, presence at all significant Russian and international exhibitions.

• Residential environment: The Zhilaya Sreda magazine represents the most interesting implemented interiors of architects and designers of St. Petersburg on the pages. Helps the reader to understand variety of styles and the directions, tells about trends in interior design, about new products of world and domestic brands, being the effective navigator allowing to be guided in variety of the St. Petersburg market of interior goods and services. The magazine appears monthly with a circulation of 25,000 copies.

• Components and technologies: the magazine focused on all participants of the market of electronic components. The edition is devoted to all areas of electronics from element base to modules, to circuit engineering questions, a technology and metering equipment.

• Power electronics: the only magazine in Russia about the current state of power electronics. Subject of the magazine: power element base, drive, power sources and transformers.

• Technologies in Electronic Industry: the magazine devoted to the production technology printed circuit boards, assemblies of electronic modules, to microelectronics, the equipment and materials for production of printed circuit boards and component mounting.

• Wireless technologies: the magazine devoted to all questions of wireless M2M of solutions. Subject of the magazine: GSM/GPRS modules and terminals, standard 802.XXX modules, range modules ISM, wireless communication accessories.

• Semiconductor lighting engineering: the magazine is devoted to promptly progressing direction of lighting engineering — to solid-state light sources, LEDs. Specialization of the edition consists in studying of subject of semiconductor light, from scale-up problems of the radiating heterostructures and crystals, production of LEDs and devices on their basis, metrology and measurements of parameters before their application in different illumination devices.

History

2003

The first issue of the IT News newspaper

In 2003 the first issue of the IT News newspaper is published.

The Express-Elektronika magazine is renamed into IT Expert

By 2003 Express Electronics already densely concentrated on the IT market for users, and the decision on renaming of the edition into 'IT Expert' as a result was made that reflected its orientation more precisely.

Start of editions for design and interiors Residential Environment

2003 became critical: the media group tests in the market of editions, absolutely new to it, and projects for design and interiors and releases the first circulation of the Zhilaya Sreda magazine. Over time it is among leaders of the St. Petersburg market of interior media, in its framework the whole series of specialized editions is produced in. The Zhilaya Sreda magazine – the organizer of annual Week of Design in the Northern Capital.

The specialized Event-division of the company carries out a wide range of thematic actions of a different format.

2002: Start of the IT Manager magazine

Every year influence of information technologies on all directions of business grew, in the companies directors and IT, CIO managers began to appear. They needed the magazine too: to share experience, to discuss problems and just to talk about life. And in 2002 FineStreet begins to publish 'IT Manager'.

1999: Start of the Komponenty I Tekhnologii magazine

On an outcome of the 1990th at founders of the company the thought ripened to begin issue of the separate edition focused on the market of electronic components. Despite steady opinion that the IT specialist needs only naked information, but not a polygraphic delicacy, it was decided to publish the full-color edition, and at the end of 1999 the first issue of the magazine "Komponenty I Tekhnologii" was issued. To the middle of the next year he became one of leaders among specialized editions of this segment. The circle of our interests extended, the market was entered by new editions and the Internet portals.

1993: Basis of the FineStreet media group and start of the Express Elektronika magazine

The FineStreet media group is founded in 1993. The first start of the company in the market of IT editions became Express of Electronics – the specialized magazine lighting all parties of the industry of network technologies, the microprocessor industry, mobile communication and many other things.