The HR-tech solutions market in Russia is actively developing, adapting to new conditions and requirements. Personnel shortage makes the products of this segment more and more in demand, and automation of the main processes comes to the fore.

What trends are shaping the market today, what customers and vendors are betting on, what difficulties they face - in a new TAdviser review.

According to TAdviser, in 2023 the volume of the Russian HR-tech market reached 33.6 billion rubles. (+ 15%). This assessment covers comprehensive HRM/HCM systems, separate tools for automating the selection, assessment and development of personnel, as well as services for the implementation and support of such solutions. Preliminary data on the results of 2024 shows comparable growth dynamics. As expected, the market volume will approach 40 billion rubles.

link=https://www.tadviser.ru/index.php/Статья:Российский рынок HR-tech

One of the main drivers of market development was the shortage of personnel. In 2023, Russian business lacked about 4.8 million people, 85% of companies faced personnel hunger. This led them to more actively implement digital tools to improve the efficiency of interaction with applicants and employees.

The departure of Western vendors launched irreversible processes, as a result of which new players appeared and continue to appear: startups, companies that have many years of experience in the development of various IT systems, as well as companies that have developed an HR product for themselves and offered it to the market.

The number of startups with niche solutions has increased, as well as consulting companies offering the introduction of HRM systems.

Last year's trends continued to affect the market in 2024 - companies continued to implement AI, assessment solutions, onboarding and staff training, and demand for preboarding and analytics, low-code and no-code tools continued to increase. Vendors customized their solutions to customer requests, expanded integration capabilities, and gave users access to the API.

Overall, the market stabilized after the shocks of 2022 and moderate growth caused by the personnel famine in 2023. Some experts cautiously predict him to grow more actively.

The new rating of the largest Russian providers of solutions in the field of HR-tech includes 46 companies with a total revenue of more than 22 billion rubles. Almost half of this amount falls on the market leader - Solar Staff (10.9 billion rubles, + 28.3%).

The top 5 rankings also include Orbita (GC), Mirapolis, VK Tech and Websoft.

Product functionality based on artificial intelligence - if earlier they only talked about it, now more and more customers want to use such solutions, realizing that this will help free ordinary employees of HR departments from routine and minimize the human factor. AI models are used to screen CVs, analyze candidate behavior, and assess whether their experience and skills meet job requirements.

AI technologies are developing, first of all, in solutions for recruitment, but the scenarios used are more of a trial in order to assess further application.

In addition, according to him, the increasing adoption of chatbot technology is noticeable - they can automate answers to frequently asked questions of employees, help in the onboarding process, maintain communication - send notifications and reminders, help in finding information, etc.

The TAdviser project database contains information on more than 1,200 HRM implementation projects implemented over the period from 2021 to 2024. Most often, such solutions were introduced in 6 industries - construction, IT, trade, education, financial services and the public sector.

Organizational culture and strategic workforce planning are among the top trends and priorities for human resources managers in 2025. This is stated in the material Gartner, published at the end of October 2024.

In producing the report, analysts surveyed over 1,400 HR managers in more than 60 countries and all major industries to identify and assess top trends and expected challenges. In the emerging macroeconomic environment, organizations face new challenges. In addition, digital technologies, including artificial intelligence, have a significant impact on the situation with personnel in the world. Gartner highlights five key trends that will impact HR strategies.