Yandex.View

Yandex.View is a service that allows you to make decisions based on the opinion of the audience.

2026: Service Closure

Yandex closes the service for quantitative marketing research "Vzglyad." From April 2026, the ability to conduct paid surveys will become unavailable. New research can be launched until March 20, 2026. Access to the results of the surveys passed will be stored for three months to be able to download and process the data. The funds remaining in the accounts can be returned through service support. This was reported in March 2026 by Yandex^[1]

2023

Launch of turnkey field studies

As part of the Yandex Vzglyad service, turnkey field research has become available. This was reported on August 16, 2023 by Yandex. The service will independently select the performers who will perform all work on the ground within a given time frame, as well as analyze the information received and provide a report.

Yandex Vzglyad users are generally offered five of the most popular field research formats in the business, retail including competitive analysis of goods and display on the shelf, "secret buyer," as well as updating data for maps or collecting individual data sets.

"Yandex Vzglyad is becoming a one-stop shop system for all types of research so that marketers and entrepreneurs can get enough data to make decisions about business promotion and development. Every year we conduct about 250 studies for Russian business, "said Irina Karpova, head of the Yandex Vzglyad service.

The cost of field studies is calculated individually based on the task. You can leave an application for a field study online in the service's personal account.

Along with field research, Yandex Vzglyad provides online research and panel research, as well as creative assessment for advertising campaigns.

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