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| Branches: | Internet services, Advertising, PR and marketing |
2009: An exit of the updated DoubleClick Ad Exchange
In September, 2009 the Google company announced start of upgraded version of the exchange of media advertizing DoubleClick Ad Exchange. This service allows advertisers to determine independently the advertizing price (banners and video are available), and to owners of the platforms entering into AdSense network to increase the income.
"The technology is better, the advertizing works better. We are aimed at making pie of media advertizing big for all, and DoubleClick Ad Exchange is an important component of this plan", – the vice-president on a prodakt-pleysment of Google company Neal Mohan said.
Service is expected first of all large resources: portals, the entertaining websites, online versions of newspapers, etc. while from buyers users of the exchange are provided advertizing to networks and the agencies (RTB model).
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