Huawei Mobile Services (HMS)

2020

Integration into the mfms platform for sending push-messages

On September 10, 2020 it became known that the company mfms became the first in Russia and the world's second supplier of software products, which integrated the solution for sending push-messages to an ecosystem Huawei of Mobile Services (HMS). Now banks, trade the networks and other organizations performing informing clients using solutions of mfms can significantly raise a delivery quality of messages on smartphones HUAWEI and Honor and also to reduce the cost of notifications by 50–80%.

In mobile devices of HUAWEI and HONOR the HMS platform is used as an alternative by Google Mobile Services (GMS) which is responsible for application integration with Google services. Development of an ecosystem began after imposition of sanctions from U.S. authorities which blacklisted Huawei company and prohibited it to purchase software and production components at the American suppliers. Thereof Huawei lost an opportunity to use Google services on all latest models of the HUAWEI and HONOR smartphones. In addition to owners of these devices, the organizations performing informing clients by means of push-notifications had to adapt to realities also – all of them faced impossibility of sending notifications to owners of products of HUAWEI and HONOR whose share (according to IDC for the first quarter 2020), makes 40% of all buyers of smartphones in Russia. The solution mfms allows to cover this huge target audience and again to begin to use usual push-messages instead of more expensive SMS, thereby saving own means and raising a customer loyalty.

Our global purpose – to open for users access to all software tools which are capable to increase quality of life during a digital era. Transition from the SMS to push-notifications is one of key trends in retail and mobile banking. Therefore we used the best efforts in order that the organizations and their clients giving preference to products of HUAWEI and HONOR could receive in the order the convenient and safe tool for interaction with each other", – Alexey Zarubin, the development director of mobile services of mfms company notes.

When mailing push-notifications on mobile devices of HUAWEI and HONOR the same options are available to users of the solution mfms, as during the work with Google Mobile Services. Among them: setup of scenarios of delivery of messages, sending notifications on alternative channels (if the user does not respond to the message during the set time frame, it will be automatically duplicated in the SMS or in Viber), work with base of a subscription, determination of a geo-location for mailings, enrichment of transaction data (service "The beautiful check"). At the same time the mfms system completely excludes a possibility of the fraudulent activity connected with substitution of messages by malefactors that allows to minimize reputational risks for business. The high level of security is provided due to use of the last systems of cryptography and asymmetric enciphering.

Users of the HUAWEI and HONOR smartphones are a huge multimillion audience with which communication is vital for many businesses, first of all, for the banking sector. Being the customer-oriented company, we just could not disregard this requirement. Now, after project completion on integration of the software product for sending push-messages with the Huawei platform, mobile informing will be able to help in Russia to obtain to millions of users important information in a convenient format, – Vladimir Rubanov, the executive technical director on software development R&D comments on divisions of Huawei in Russia.

Start of HMS Core 4.0

On January 15, 2020 the HUAWEI company started a set of HMS Core 4.0 services which will allow application developers to increase efficiency and speed of application development and also to improve their monetization.

HMS Core is a platform which provides a broad base of open API of an ecosystem of HUAWEI and promotes the best organization of business processes at creating applications thanks to tools for their development and testing. The existing Account Kit, Push Kit, Wallet Kit, Analytics Kit, Drive Kit and Game Service already proved the stability.

The version of HMS Core 4.0 represents an expanded set of services. The provided services ML (Machine Learning) Kit, Awareness Kit, Scan Kit, Nearby Service, Panorama Kit, Safety Detect, Dynamic Tag Manager, Fast Identity Online, Site Kit, Quick App, WisePlay, Health Kit and Identity Kit are developments in which the Chipset-Device-Cloud elements are used, and supplement multifunction tools of developers. HMS creates synergy between Chipset-Device-Cloud opportunities that increases device capacity to the maximum level and optimizes energy consumption. It is reached using a full range of the open HMS Core API interfaces, tools of integrated development environment and completely functional platform for development and applications testing.

Thanks to universal operational support, HMS Core allows to accelerate development of qualitative applications with a broad set of basic services. It eliminates difficulties in development thanks to what developers can cut down expenses and focus on innovations.

As of January, 2020 in HUAWEI more than 1.3 million developers are registered, and more than 55 thousand applications are connected to HMS Core. The openness and enhanced innovation capabilities of the HMS Core platform promote the further growth of these indicators.

2018: Huawei invests $10 million in development of an ecosystem of mobile applications in Russia

At the beginning of November, 2019 Huawei announced investment of $10 million into development of mobile applications in Russia. Means will go for encouragement of the Russian developers and owners of software which will become a part of an ecosystem of Huawei Mobile Services (HMS). The details of future investments into the companies are not disclosed.

Huawei Mobile Services offers developers tools for creation of mobile applications and services for testing, promotions and monetizations of applications with elements of artificial intelligence, virtual and augmented reality and machine learning.

At the beginning of November, 2019 Huawei announced investment of $10 million into development of mobile applications in Russia

By the beginning of November, 2019 in Huawei Mobile Services there are more than 570 million active users a month. The basis of HMS is formed by HMS Core — a set of basic opportunities for developers of mobile applications. In a year the number of the registered developers and the applications created using HMS Core doubled. Over 50 thousand applications are integrated with HMS Core. The leading players of the Russian market of mobile services also work on integration of the platform.

Russia is among the most important markets for Huawei for this reason we are going to develop actively here our ecosystem — the executive technical director on software development of Huawei Russian Research Institute Vladimir Rubanov said.

Within the HMS Core platform 24 tools are available to developers, including:

• library of geospatial data (Map Kit);
• payment system (Wallet Kit);
• system of the built-in purchases (In-App Purchase);
• center of games (Game Service);
• system of notifications (Push Kit);
• tools for analytics (Analytics Kit) and monetization of applications (Ads Kit).

Huawei notes that investments into research and development are the cornerstone of the strategy of the company which puts about 10% of revenue in R&D. So, the annual budget in Russia in 2019 rose research and development five times. 

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• Mobile applications (world market)
• Mobile applications (market of Russia)