Magnum Cinema RS (anti-theft framework)

2020: Beginning of sales

On February 26, 2020 MTS announced the beginning of sales of a framework for fight against thefts in shops. Presence of the display to which video advertizing is brought became distinctive feature of the equipment. Control of the displayed content will be exercised through a cloud platform of MTS of TVBit.

Akustomagnitny framework with the integrated digital media panels which are established at the exit from outlet received the name Magnum Cinema RS. They are integrated with internal IT systems of the client – video surveillance, CRM and accounting programs.

MTS began to sell a framework for fight against thefts against the built-in video advertizing

In total with opportunities of analytics of Big Data of MTS, the complex allows to plan and wage the personalized advertizing campaigns, to change them during the day, configuring messages on specific narrow target audience and to keep track of advertizing efficiency in each outlet, the operator reports.

Framework is made by ANTIVOR company, and MTS was engaged in sale of devices, maintenance of clients and data processing in a cloud system.

The cost of installation of an anti-theft frame with advertizing will be 100 thousand rubles whereas the price of a standard system at the level is equal about 10-15 thousand rubles. Income from demonstration of advertizing will be gained by the retailer who will also be able to advertize own products. For Russia it will be the first project on demonstration of advertizing at the exit from outlets. 

It is expected that innovation will be in the greatest demand among the largest tenants of the areas in shopping centers with big traffic of visitors. By the end of February, 2020 MTS conducts negotiations on installation of a framework in Duty Free of two airports of Moscow.

According to the commercial director of Nebo Digital Veronika Bordunova, the video advertizing format on a framework, will compete with traditional indoor-formats and the personalized advertizing which is sold by Wi-fi operators.^[1]

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