| Developers: | Mail.ru Group |
| Date of the premiere of the system: | 2019/12/11 |
| Branches: | Internet services |
2019: Submission of the culinary media project
On December 11, 2019 the Mail.ru Group company submitted the Hi-chef media project. The culinary resource was developed especially for smartphones, and voice actuation does it convenient for modern users which like to cook. METRO Cash & Carry became the partner of the project. Within cooperation the option of a fast design of delivery of necessary products directly on the website Hi-chef will be available.
According to these Ladies of Mail.ru, about 83% of users look for recipes on the website from mobile devices. However the majority of culinary resources were created for computers and are not adapted for needs of the modern user. To give the chance to people to prepare houses with comfort, Hi-chef was thought up.
According to the developer, the interface of the website was created especially for smartphones. Steps of recipes are presented in the form hundred-rice — each step is placed on a separate card. For experienced culinary specialists there is an option of viewing the text of the recipe entirely. As of December, 2019 the base consists from more than 9,000 recipes which essential part is selected by a project team of the Lady of Mail.ru.
As noted in Mail.ru Group, distinctive feature of Hi-chef from other websites with recipes — integration into the voice navigator. It will allow to move in cards of recipes, turning over them special commands, not resorting to the help of hands. Marusya — her voice will tell the navigator — will sound stages of preparation of dishes and will prompt necessary ingredients. The screen of the smartphone will not go out until the person is on the page of the recipe. The user should not distract constantly to unblock phone during cooking.
Users of Hi-chef will be able directly to order all necessary ingredients for preparation of dishes on the project website in the special section. The product delivery on the house will be performed from network of METRO Cash & Carry hypermarkets in 15 cities of Russia. Fully this option will earn at the beginning of 2020.
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