Oblepikha Siberica

2022: Natura Siberica enters the market of products for adults

In mid-February 2022, it became known about the entry of Natura Siberica into the adult goods market. The company will invest 500 million rubles in expanding the range of its products, its representative told Vedomosti.

According to him, it is planned to sell goods for women's health: products for intimate health and hygiene, flavors, gels, lubricants, massagers, stimulants, etc. Natura Siberica noted that the demand for these products in Russia is high.

Natura Siberica enters the adult goods market and invests 0.5 billion rubles in this

Natura Siberica is going to expand the Oblepikha Siberica product line. The company intends to launch sales of shampoos with conditioners, shampoos against dandruff and for curly hair, as well as dietary supplements. Negotiations are already underway with some hotel operators to produce products for the hospitality industry.

Experts interviewed by the publication noted that the development and production of intimcreams, oils and gels do not take a large amount of time, while such products complement cosmetic products and generally fall into the target audience of the retailer. The general director of Infoline Analytics, Mikhail Burmistrov, indicates that they have a high margin, they are convenient to store and sell, including online. In addition, this is one of the actively growing categories in Russia, in which the retailer sees the prospect, says a company representative.

Experts noted that due to the expansion of the range, Natura Siberica is trying to regain leadership in the market after a corporate and hereditary conflict. Because of him, production at the company temporarily stopped, and 73 out of 82 stores were saved. The decrease in tension in the company may be due to the plans of investors to buy back the group's business.

The publication notes that products for intimate life on the Russian market by February 2022 offer such cosmetic networks as Golden apple"" and L'Etoile"," as well as the seller electronic engineers. " El Dorado^[1]

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