SAP Commerce Cloud (before SAP Hybris Commerce Cloud Suite)

2019: Obtaining FSTEC certificate

On July 18, 2019 the SAP company announced obtaining certificates of the Federal Service for Technical and Export Control (FSTEC) of Russia on cloud solutions of SAP Cloud Platform, SAP Commerce Cloud (ex.SAP Hybris Commerce) and SAP Sales Cloud (ex. SAP Hybris Cloud for Customer). Certificates confirm that all implemented and stated safety features in SAP products function correctly. Read more here.

2018: Change of the name and inclusion in the SAP Commerce Cloud portfolio

In June, 2018 the SAP company provided the portfolios for integrated management of client experience of SAP Customer Experience, the included 5 cloud solutions which are earlier presented at the market under the SAP Hybris brand. Including the SAP solution Hybris Commerce which name was changed to SAP Commerce Cloud.

2017

In the Russian data processing center

On November 21, 2017 the SAP CIS company announced placement of cloud solutions of SAP Hybris for e-commerce, marketing and customer relationship management in the Russian data processing center. Russia became the seventh country in which the company provided cloud products: SAP Hybris Cloud for Customer for automation of sales and customer service, SAP Hybris Commerce Cloud – for e-commerce and creation of marketplaces and also SAP Hybris Marketing Cloud – for the analysis and management of client experience.

The version for banks and insurance companies

The SAP SE company announced on October 3, 2017 release of an accelerator (set up a packet) the SAP solution Hybris Commerce for the financial services industry. According to representatives of the company, with the updated solution banks and insurance companies will receive the relevant tools necessary for high-quality customer service, increase in their loyalty and building of trusted relationships using package offers and cross-sales.

As the partner of SAP in development of the updated solution the joint venture of msg global solutions ag companies, integrator of products and solutions for financial service, and Netconomy, the expert in e-commerce — msgNetconomy acted. The joint venture is engaged in the implementing solutions SAP Hybris. The flexible system of data allows to configure client processes optimum.

The updated solution includes in advance configured electronic show-windows which in real time adapt under the client on the basis of his preferences and the history of purchases. In addition, it optimizes work of financial institutions and is equipped with the advanced SAP Hybris Commerce functions, including an opportunity to integrate data from the separate systems and is easy to be integrated with SAP and other platforms.

In general the version of the solution for the sphere of financial services includes the following updates:

• Joint viewing — the employee of bank or insurance company sees on the screen exactly the same information, as the client, and helps it to finish online transactions as though works with it personally. Thus the number of the underfilled requests decreases and customer satisfaction grows.
• Comparison of products — convenient location of goods and services on the website simplifies process of comparison of offers for the client.
• Templates of requests — even if occurred changes in regulatory requirements or in product characteristics, banks and insurance companies will be able always to allow clients to fill out the current version of the request for the insurance policy or a banking product because templates of requests help to update them timely.

The version for airlines

On September 27, 2017 the SAP SE company announced the version of SAP Hybris Commerce. It is developed taking into account industry specifics which will help airlines to correspond to needs of modern "digital" travelers as much as possible. The solution allows airlines to manage pricing and promotion of products on different channels: in a web and mobile applications, in shops of the airports and during flight.

According to the standard of a system of sales of air transportation of NDC (New Distribution Capability) developed by the International Air Transport Association (IATA), SAP Hybris Commerce Travel accelerator expands business opportunities of transport companies by means of expert retail. One of functions – creation of the personalized offers increasing the level of customer service in interaction points as personal, and through digital channels.

Using the module SAP Hybris Commerce Travel accelerator of airline analyze data on clients on the basis of their activity, the history of armoring, level of loyalty and the used sales channel. On the basis of this information the carrier understands what products and at what price can be offered the client. In the central directory of the solution collection of data on products of the company and proposals of partners, rates and also additional transport services is conducted.

By means of the module Travel accelerator of airline can:

• Use practice of retail in conventional process of armoring;
• Increase conversion on the website;
• Create complex offers and promotion for different segments of audience and sales channels;
• To be connected directly to partners, using the NDC standard;
• Combine the ATPCO rates with dynamic rates and additional services and manage them based on the solution;
• To dynamically create the complex offers integrating flight, placement and other related services.

NDC is the program started by IATA for development and an output to the market of the new standard of data transmission on the basis of XML. It allows airlines to reduce a gap between the range of their own website, and what is provided through the systems by tour operators. Clients get easy access to all offers of airlines via channels of tour operator and also an opportunity to receive the personalized offers.

2013: hybris: start of the platform

The hybris company, the international company proposing solutions for e-commerce announced in March, 2013 start of the hybris Commerce Suite platform — platforms for trade which gives multichannel opportunities of B2B and B2C to the organizations on a uniform technological stack. Thanks to a new feature for support of the multichannel consumer and trading instruments for management of business functions, such as "purchase online, pick up in shop", the enterprises can project, develop and implement the advanced solutions for trade quicker and via the bigger number of channels now, than ever before.

"Retail dealers, trademarks and producers hurry to satisfy the growing needs of the modern consumer. The companies need to have systems which allow them to enter innovations quicker. Thanks to the hybris Commerce Suite platform implementation of a mnogokanalnost is not long-term process for business B2C and B2B any more", - Ariel Luedi, the CEO of hybris says. "Now process of start of multi-channel trade for them can take up to six months".

"Nikon is the world leader in the field of digital images, optics and the photographic equipment. We daily work with millions of consumers and thousands of dealers. The new hybris platform provides intuitive sales as in the field of B2C, and B2B in more than 35 countries, in 30 languages and 14 currencies", - Laurent Christen, the head of direct sales of Nikon Europe says.

The new opportunities available in the last release of hybris Commerce Suite, such as order management and module hybris InStore, include the following:

• Support of cross-channel work – a management system for orders allows the enterprises to support easily accomplishment of any processes which go on several channels. This service provides uniform idea of inventory of all real estate, search and selection of an optimal method of accomplishment of tasks, support of operational processes in shop: search of goods, packaging, and sending goods. It provides convenient multichannel trade experience for clients at simultaneous decrease in operating costs for business.
• Connection of digital and physical locations, data on a product and stock – the Module hybris InStore expands multichannel user experience, allowing not network shops to derive benefit from data on a product and supports of the business processes offered hybris. When shopping on the Internet consumers have the level of expectations of certain experience as it is easy to find goods and access to ratings and reviews. With hybris InStore, intuitively optimized user interface gives the chance to the staff of shop to offer online solutions in shops and to create a great experience of purchases for clients. The user interface includes reading QR codes and also NFC, an opportunity shows the inventory level within all organization and to display information on a product, expanding possibilities of staff of shop and helping clients to select the correct products.
• Creation of suitable tools for business users. hybris is the first platform which allows the organizations to develop the business tool which corresponds to their unique requirements. The organizations differently define tasks for the employees, the innovation organizations can shift these duties as they grow and change. hybris represents Next Generation Cockpit - a widget platform, allowing developers to create the business tools configured for specific organizational roles with ease. Using the business tool of the organization can manage more effectively the user experiment on different channels from one place, set big investment profitability and optimize business processes.
• Rapid development and start of mobile applications of e-commerce – thanks to mobile applications of SDK for iOS and Android, the company can offer the clients complete experience of mobile trade. Mobile application of SDK is included by in advance developed templates of mobile shop which include such opportunities as scanning the QR code, NFC tags, customer management, mobile search and check-out. Mobile applications of SDK, supplement the existing devices optimized for mobile devices with a possibility of viewing and completely functioning mobile show-window which is already available in the hybris Commerce Accelerator application.
• Access to ready to use of plug-ins for social media - through idle time in use a set of web components of content management, clients of hybris can conduct sales through social networks now.
• Reduction of time for innovations - All last new products are completely integrated with hybris Commerce Accelerator, the solution hh hhhhpaviashchivhybris" which allows B2C and B2B to the companies to unroll quickly electronic trading on all channels, including the Internet, mobile phones, call center, and now in shop. Using the ready configured show-windows, third-party integration, the built-in support of several languages and several currencies, the enterprises can unroll multichannel electronic trading worldwide less than in 6 months.