StyleSnap (service of search of clothes in a photo)

2019: Start

At the beginning of June, 2019 provided to Amazon the new tool on the basis of artificial intelligence. Service under the name StyleSnap will help buyers to find the clothes which were pleasant to them.

Actually, StyleSnap is the Shazam for clothes embedded in mobile application by Amazon. Users can make the picture or load already ready image of the clothes which attracted them, and StyleSnap uses machine learning to estimate a photo, and will help to find similar goods for purchase on Amazon.com. The artificial intelligence will make recommendations on the basis of the prices, responses and brands that will allow to reduce time for search of goods.

Amazon was started by Shazam for clothes

However many startups already offer similar services, including giant of an online fashion Asos. Besides it is still unknown whether StyleSnap will be able to conform to requirements of Amazon. AI can easily identify the main articles of clothing, such as skirts pencils or flannel shirts, however it will not help consumers who can usually identify similar objects. Whether this function will effectively define niche elements and styles, still it is necessary to find out and estimate.

It is not the first attempt of Amazon to enter the world of a fashion – in 2017 the company provided Echo Look — the camera with artificial intelligence which made to users recommendations about a fashion. However the program regularly made mistakes as it could not identify different dresses on images and repeated the same councils. Nevertheless, start of StyleSnap shows that Amazon is complete of determination to become one of the main players in the field of a fashion, and stakes in it on the experience of developments in the field of AI.

The company stated that StyleSnap should appear soon in the application of Amazon for iOS and Android. Exact date is not designated yet.^[1]

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