Norbit digitalized sales in Comfort

2026: Business Process Optimization

As part of the digitalization project, Norbit brought to a new level the work of the internal systems of the COMFORT Group, one of the market representatives for servicing real estate. Norbit announced this on February 16, 2026.

Optimization of business processes will increase sales, increase the efficiency of client service managers and the quality of service to the population. Before the start of cooperation, the COMFORT Group services worked stably, but the functionality of the company's website required expansion, and the processes of fixing and processing customer applications - optimization. As a result, management initiated a comprehensive update of IT systems for sales and marketing, successfully implemented by NORBIT experts.

Key areas of transformation included: strengthening the reliability and resiliency of the IT infrastructure, introducing a modern CRM system with deep integration into the existing technological landscape, as well as a complete redesign and refactoring of the corporate site. It has become a powerful marketing tool supporting lead attraction and conversion functions. In addition, NORBIT specialists launched omnichannel communications to improve interaction with customers.

The NORBIT team has completed a full cycle of work. The implementation was carried out seamlessly, simultaneously training users and the administrator to work with key functionality. As a result, an adaptive site with a paid services store was developed on the basis of 1C-Bitrix and a CRM system was introduced on the Bitrix platform 24. NORBIT has created a landing designer consisting of 40 components, thanks to which you can conduct marketing campaigns and create any pages without the help of IT specialists. All delivered solutions are integrated not only among themselves, but also with instant messengers, online cash desk, IP telephony and internal resources, forming a holistic ecosystem.

Given the need for digitalization, we have revised many processes and updated the key ones - marketing and sales. The comprehensive transformation carried out by NORBIT made it possible to optimize the work of the client service and attraction departments, and already now we are seeing an influx of new B2C- and B2B leads and partners, said Alexander Romanov, executive director of the COMFORT Group.

The project turned out to be really large-scale and interesting, and the key to success was a thorough analysis at the start. We paid great attention to the pre-design survey and the development of schemes for the future solution. At the same time, they acted not only as an IT integrator, but also as a business consultant, systematized some internal processes of the COMFORT Group, thus preparing them for automation. This is the first step in creating a completely new customer experience for residents, the implementation roadmap will not only increase the level of service, but also optimize the costs of the management company, noted Nikolai Savelyev, Director of Strategic Initiatives and Partnerships of NORBIT.