The system of video analytics is tested in Intersport shop

In August, 2016 large-scale annual system testing Videointellect in the shop of sports goods Intersport located in the city of Dubna began. The purpose - to estimate efficiency of software, to understand its work at different seasonal loadings of shop. At all times years the commodity offer and its layout depending on needs of buyers changes.

A system was integrated into the cameras which are available in shop, and from the equipment only the computing server and the monitor for viewing were added. Thanks to such profitability the owner did not incur additional costs.

The premises of shop have a difficult configuration at which sales area managers not from all points can physically browse the hall. In such cases usually hire additional employees. However it is much more expensive, than to install a system Videointellect which also is many times more effective.

The annual cycle did not come to the end yet, but already now results of system operation exceed all expectations therefore after completion of mobile application the platform Videointellect will go on sale. The system of delivery of messages in software of managers will increase at once efficiency of personnel because each employee will react to the interest of buyers in time. At the end of the working day statistics on work of its personnel with buyers will be available to the owner. In that case conversion of sales increases approximately by 10%.

'In offline shop the software of this kind is set for the first time, - Andrey Burakov, the shop director says Intersport in Dubna. - For retail it has several advantages: thanks to a system the loyalty and recoverability of buyers increases and conversion increases. We also received the excellent tool for efficiency evaluation of work of personnel and optimization of the state'.

'Now there is a high level of the competition between different outlets therefore owners take all feasible measures on process optimization of trade and increase in efficiency of sales. In the world millions of dollars are spent to find solutions on "smart" sales in retail. In particular the Amazon.com company actively is engaged in it. However and Russia does not lag behind, in the field of the innovative developments we even advance world analogs in many directions, - Chertkova Svetlana, the founder and the founder of Videointellect company says.