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"Sportmaster" 20 times increased the volume of cloud capacity with the VK Cloud platform

Customers: Sportmaster

Moscow; Trade

Product: VK Cloud Universal Cloud Platform for Digital Services Development (formerly VK Cloud Solutions)

Project date: 2019/01  - 2025/06

2025: 20-fold increase in cloud capacity

The IT company SM Lab (part of Sportmaster) has been developing applications in the VK Cloud cloud platform since 2019. Over 6 years of operation, SM Lab has significantly increased the amount of resources used in the VK Cloud. The maximum indicator reached an increase of 20 times from the original volume. VK Tech announced this on July 16, 2025.

SM Lab creates and develops 350 information systems and services in 20 functional areas. This is software for internal infrastructure, online stores, document management systems, analytics, logistics and customer experience.

With VK Cloud products, SM Lab provides a reliable environment for its services. First, cloud resources were used to conduct tests and pilot projects. With the scaling of the infrastructure for the tasks of the company's teams, the number of people used servers has grown 20 times. The company uses cloud, servers as well as services for working containers Kubernetes with and solutions for disaster recovery-structure IT.

SM Lab has automated internal cloud processes. To do this, the company's technical specialists have created a portal where product teams can order the necessary resources. The service allows you to automatically deploy them in different clouds.

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SM Lab works not only in Russia. To provide infrastructure for foreign divisions, it is more convenient, easier and more practical for such companies to use cloud platforms. When the client has a need, VK Cloud provides an environment that adapts to specific team tasks, "said Dmitry Lazarenko, Product Director of VK Cloud.
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We turn on machines in the clouds on schedule: they work from 8 to 17 hours, as well as employees of the virtual machine management service . On the one hand, this allows us to save money, and on the other, to receive the resources that are needed right here and now, "said Alexander Sklyarov, director of the Sportmaster server and cloud resource management department.
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