+SOL (Microsoft Dynamics CRM)

When choosing the CRM system capable it is effective to manage placements of advertizing content on Internet resources, the agency stopped the choice on the Microsoft Dynamics CRM system. The partner in implementation selected the CORUS Consulting company having extensive experience of system implementation in the different industries.

"In +SOL the solution integrating Microsoft Dynamics CRM with already used in the company by the accounting system "1C: Enterprise" and the system of demonstration of the advertizing "Atlas" is constructed, - the director of the department of CRM "CORUS Consulting" Maria Bar-Biryukova comments. - Using Microsoft Dynamics CRM we automated activity of key divisions of the agency. The media department and department of special projects will be able effectively to manage advertizing campaigns, the sales department received the new tool for work with the current and potential clients".

"Using Microsoft Dynamics CRM we solved a wide range of tasks, - Alyona Veresova, the deputy chief executive + noted SOL. - First of all, this increase in the service level of clients, process automation of sales and implementations of advertizing campaigns for clients that allows us to keep accomplishment of sales plans under control, to analyze efficiency of managers".

Victorious reports about implementation of the IT system – yet not an indicator of a project success. There should pass time that could estimate at the companies whether met the new system of expectation. Six months ago the CORUS Consulting system integrator completed system implementation of customer relationship management of Microsoft Dynamics CRM in the +SOL media agency. Today the head of department of advertizing +SOL technologies Dmitry Karmanov shares results of the first half a year of work.

The +SOL agency specializes in implementation of media and non-standard advertizing campaigns in Runet. Holding an advertizing campaign – the difficult multistage process based on processing of large volume of information on each client. Therefore the effective tool is necessary for advertizing agency for management of this information. The growing customer base, a large number of suppliers, permanent communications – all this indicated that the CRM system capable also effectively is necessary to manage placements of advertizing content on Internet resources. As the platform it was selected by Microsoft Dynamics CRM, implementation was entrusted the Microsoft partner to CORUS Consulting system integrator.

"The main thing that we achieved using CRM today - it is collecting in a uniform point of earlier fragmented business processes of the agency, - Dmitry Karmanov says. - Now in CRM not less than 95% of all business processes are executed, actually CRM for us is what is called a core-system: a key information system using which management of all enterprise is implemented".

In the agency the speed of internal document flow, especially considerably grew when the request of documents on clients is required, to products and advertizing campaigns.

"We have such feature – sales managers images (screenshots) of the websites with advertizing, banners, rich-media content constantly are required. Earlier to find them there was the whole problem – the seller was often forced to request them from account managers and process dragged on in time. Now everything can be found in CRM simple search. Level of awareness of sales department grew cardinally as well as the level of transparency of the reporting under advertizing campaigns in general. It is possible to tell that the efficiency of work of sellers grew not less, than by 15-20%".

In addition to growth of efficiency of sales department, one of the main results of implementation of CRM in +SOL call significant increase in controllability of financial flows. Now it is impossible to start, for example, an advertizing campaign without payment receipt from the client into the account or without existence of the guaranty letter which is also brought to a system.

Thanking the CRM agency receives necessary analytics on products.

Dmitry Karmanov: "We have now more than 800 advertizing products which we offer clients. Constantly there are new. Now we can quickly control demand of a product in the market: if within half a year this offer not interestingly is not brought to CRM any order, so, we remove it from sales and we advance more demanded solutions".

In absolutely next plans of the agency – complete aggregation in CRM of all business processes of holding, including work of removed external agents and sellers. Besides, in +SOL are going to extend CRM to work on social networks.

"We will implement the CRM module for integration with Facebook and Vkontakte. Sellers spend a lot of time on social networks for communication with the current and potential clients, on maintenance of those "customer relations". We want to start connectors which will fill client cards in CRM with data from social networks. Thus, we will know more about our clients, it will help us to come into closer, close contact with them for successful sales further", - Dmitry Karmanov comments.