In the Krasnodar clinic of Aesthetics of Manias Rostelecom Screens are connected ""

2021: Installation of Rostelecom Screens service

The smart digital service "Rostelecom Screens" earned in the Krasnodar cosmetology clinic of Aesthetics of Manias. Rostelecom South reported about it on February 11, 2021. It helps to wage advertizing campaigns on video walls and is able to target content on gender and age of target audience. One and a half months later after installation service allowed medical institution to increase an average bill and to raise sales by 15%.

Specialists of national provider for attraction in clinic of clients installed in show-windows of an institution special plasma display panels with big diagonal and, having integrated them, connected to the digital platform. Representatives of Rostelecom at the request of the customer configured work of service so that there was an opportunity to load into a system and to change content on screens remotely via the web interface from the Moscow office of clinic.

Screens are perfectly browsed from the street, especially in night-time, draw attention to themselves. Service allows not only to broadcast content which is specially picked up under audience, but also to reveal the level of efficiency of different options of the advertizing let in networks. As a result of clients becomes more, revenue increases and the main indicator of work of business – profit grows, – Yulia Nikiforova, the director of clinic of Aesthetics of Manias told.

The digital service "Rostelecom Screens" is created for the solution of marketing and internal tasks as in the large companies with an extensive network of branches, and at the enterprises of medium and small business. It can be useful to visitors and owners of restaurants, cafe, hotels, beauty shops, supermarkets, shopping centers, clinics, educational institutions, the multifunction centers and other institutions. Loading of any kind of content (video, images, weather, currency rate, etc.) on digital surfaces, plasma display panels, videowalls or interactive tablets will be organized by a one click of the button from a uniform personal account. At the same time screens can be geographically dispersed in scales of one premises, city and even country.

It is the excellent tool for solving of tasks with remote control screens, the smart solution capable is not simple to reproduce videos, and to create corporate prototypes. The main feature of service is that the customer does not need to invest in creation of infrastructure and server capacities – Rostelecom will organize everything turnkey. For example, in retail network, located through the whole country, an advertizing campaign it is possible to start all in a couple of minutes. We are ready to implement the project of any complexity meeting requirements of any business, – Dmitry Sopinsky, the director of work with corporate and state segments of the Krasnodar branch PJSC Rostelecom noted.

In addition to basic functionality of Rostelecom Screens service it is possible to connect the video analytics module. Its software is capable to recognize anthropometrical data of the people who are near the screen, their age and a floor, to analyze duration and quantity of content browsed by them. At the same time smart algorithms will automatically display those rollers most of which correspond to the interests of specific audience. Thus, the system of smart screens will become interactive channel of communication of the company with clients.